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Call me Ishmael (H. Melville & Carly Rae Jepsen)

Wednesday, 22 August 2012 by Paul O'Brien

It’s been far too long since I’ve written a post and we’ve been working so hard on building Cospace that I needed a break. In a moment of weakness, I had a song stuck in my head. Clarke the Intern saved me, and introduced me to a whole new world of Call Me Maybe remixes.

Published in Fun

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Seth Godin’s Circles of Marketing

Friday, 10 August 2012 by Paul O'Brien

As an SEO, my years and marketing have long been spent trying to convince other marketing professionals, product managers, and executives in a company that the work we do in SEO can not be done in a silo. The success of search engine optimization is DEPENDENT on all other levels of the organization from the

circles customer support design marketing search engine optimization seo seth godin usability

Published in Advertising, Insights / Research, Search, Social Media

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Founders Dating

Monday, 06 August 2012 by Paul O'Brien

Starting a new business is a lot like dating. Indeed, the founders of Cospace went on a few dates; we had drinks, we explored our likes and dislikes, experimented with a few ideas, (I think I even got to second base once), and now it’s serious. Lucky for us, this was’t our first time around

co-founders dating entrepreneurship founderdating founders startups

Published in Startups

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I’m a Hustler Baby

Wednesday, 20 June 2012 by Paul O'Brien

In the past week-and-change, we had the incredible pleasure of welcoming Marc Mapes to the Cospace team. I’m a personal fan as he took the risk of playing with his name for his blog; where “SEO’Brien” has served me well – as much a handicap as a boon, you can’t argue with the genius of a personal brand like

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Published in Fun, Industry, Startups

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Promoting Your Business with a WordPress Plugin

Thursday, 08 March 2012 by Paul O'Brien

Few marketers, and even fewer entrepreneurs and business owners, realize the significance of WordPress. With the hype and popularity of Tumblr (to be sure, it’s growing like a weed), this CMS (Content Management System) is easily discarded as a tool used by blogs and bloggers. Any idea how many blogs are in the world? I

Advertising marketing plugins promotion seo themes translate translation wordpress

Published in Advertising, Search, Startups

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How to Set Up a Facebook Page

Monday, 05 March 2012 by Paul O'Brien

Today, exactly how one would go about setting a fan page up in the first place. It may be simple for the tech-savvy, but the less experienced web surfers may have some trouble. Hopefully this quick tutorial helps clear up any issues you may run into. A Facebook page for your group can really help

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Published in Social Media

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The Wisdom of YOUR Social Media Crowds

Tuesday, 22 November 2011 by Paul O'Brien

The breadth of social media in one place

I’ve had the distinct pleasure of being surrounded by some amazing social media minds. From working relationships to loose affiliations as neighbors, I consider folks like Michael Brito, Dave Evans, Alex Mouldovan, Mike Merrill, and Deb Robison (who is getting older today so wish her a Happy Birthday!) among those who influenced my path towards

Analytics ibm intelligence sbi social business intelligence social intelligence

Published in Analytics, Social Media

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