Affiliate Marketing Archives - Startup Economist

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

Published in Advertising, Affiliate Marketing, Insights / Research, Search, Social Media, Startups, Vendors / Agencies, Web Design

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Startup Marketing

Tuesday, 01 January 2013 by Paul O'Brien

Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

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Published in Advertising, Affiliate Marketing, Insights / Research, Search, Social Media, Startups, Vendors / Agencies, Web Design

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Affiliate Marketing through WordPress plugins

Wednesday, 17 June 2009 by Paul O'Brien

One of the keys to success in affiliate marketing is contextual relevance. Sure, there is no fixed cost associating with running your program through the thousands of coupon and deal related sites that exist to make a quick buck. Unfortunately, the time spent managing an extensive set of publishers and keeping an eye out for

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Published in Affiliate Marketing, Blogs & Blogging

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The Definitive Online Marketing Conferences List

Monday, 15 September 2008 by Paul O'Brien

One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a

Published in Affiliate Marketing, Analytics, Blogs & Blogging, Brand Marketing, Comparison Shopping, Conferences / Events, Display Advertising, Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media, Vendors / Agencies, Vertical Search, Web 2.0

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Chat with Online Marketing Heroes Author Michael Miller

Monday, 08 September 2008 by Paul O'Brien

Book your calendar, next Wednesday morning (11 CST) to, effectively, hear from 25 of the most successful online marketing gurus in the business. Put this link on your calendar. No, we won’t all be on the air but Online Marketing Heroes author Michael Miller will be and it is a unique opportunity to talk with

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Published in Affiliate Marketing, Analytics, Blogs & Blogging, Brand Marketing, Comparison Shopping, Display Advertising, Fun, Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media, Vertical Search, Web 2.0

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Who’s at Ad:tech next week?

Friday, 11 April 2008 by Paul O'Brien

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one

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Published in Affiliate Marketing, Analytics, Blogs & Blogging, Brand Marketing, Comparison Shopping, Conferences / Events, Display Advertising, Fun, Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media, Vertical Search, Web 2.0

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Online Marketing Heroes

Wednesday, 05 March 2008 by Paul O'Brien

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of