Category: Display Advertising | Startup Economist

The Fore Steps to a Startup’s Addressable Market

Tuesday, 12 December 2017 by Paul O'Brien

Here’s the thing, I suck at golf and as an entrepreneur’s entrepreneur, I can’t fathom making myself available for 5 hours to putt around a golf course. Yet, succeeding as a founder might be as commonplace as hitting a hole in one… very least, it’s fair to say you have to shoot par. Rest assured,

Published in Analytics, Brand Marketing, Display Advertising, Insights / Research, Startups, Targeting

9 Comments

Understanding Online Video

Saturday, 04 April 2009 by Paul O'Brien

Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily

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Published in Advertising, Analytics, Display Advertising, Video

3 Comments

A letter to Yahoo’s Carol Bartz

Tuesday, 13 January 2009 by Paul O'Brien

Should you be so kind as to spare me a few moments, A couple thoughts on the opportunity before a company with such a renowned history and such incredible possibility. I share these thoughts without consideration of the recent trials and tribulations that have garnered attention; instead, from the perspective of one who, in a

ads Advertising banners carol bartz ceo display Yahoo!

Published in Display Advertising, Yahoo!

3 Comments

It isn’t SEO, it’s Performance Architecture

Thursday, 18 December 2008 by Paul O'Brien

On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described

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Published in Blogs & Blogging, Comparison Shopping, Display Advertising, Fun, Natural Search / SEO, Paid Search, Search, Social Media

7 Comments

Vertical Ad Networks

Wednesday, 29 October 2008 by Paul O'Brien

Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, the

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Published in Display Advertising, Vendors / Agencies, Vertical Search

No Comments

Online Shopping Expectations This Holiday

Friday, 26 September 2008 by Paul O'Brien

eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options at a minimum. Surprisingly, according to a survey by Retail

catalog channel christmas holiday offline online search behavior shopping social

Published in Analytics, Brand Marketing, Comparison Shopping, Display Advertising, Insights / Research, Local, Paid Search, Search, Social Media, Web 2.0

1 Comment

AdBrite Continues to Impress, Making Rich Media Turnkey

Thursday, 25 September 2008 by Paul O'Brien

How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told by Paul Levine,

ad brite adbrite Advertising banners display EyeBlaster EyeWonder PointRoll rich media video

Published in Brand Marketing, Display Advertising, Vendors / Agencies

2 Comments

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