eCommerce Optimization
Tuesday, 23 October 2007
Feel free to hang me from the rafters. I am a great example of a “fair weather blogger” who shifts the theme of my posts to favor the predominant theme in my life. My oldest readers are most likely in retail and online commerce, the roots of SEO’Brien founded in my eCommerce experience. Over time
- Published in eCommerce
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Traditional Marketers Don’t Get It
Thursday, 11 October 2007
IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title an article, “Why Search Marketing Is So Hard,” but what it comes down to, in understanding why some marketers can’t catch on, is how search works. That search marketing is a radically different, alien form of advertising, to traditional marketers. What is second nature to
- Published in Paid Search, Search
How Search Engines Work
Tuesday, 09 October 2007
About a week ago, Kosmix, one of the few emerging businesses doing anything significant in Search, announced the release of a search technology that gives them a significant advantage in the search space: the Kosmos File System. With all our talk of algorithms and indexes, I’m sure you realize that an engine isn’t as simple
- Published in Advertising, Search
Is Your Paid Seach Vendor Ignorant (or Incompetent)?
Thursday, 04 October 2007
Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that I want
- Published in Paid Search, Search, Vendors / Agencies
Adchemy hiring a Search Engine Marketing Director
Thursday, 27 September 2007
Veterans of my blog know the last thing I’m going to do is start posting every job opportunity in online marketing. There are thousands of companies with enough need for experienced and inexperienced talent to keep most of our careers secure. That said, not that I’ve gone startup, I recognize how difficult it is to
- Published in Vendors / Agencies