Industry Archives - Page 31 of 52

Weighting the Value of Inlinks by Your Domain’s Life

Wednesday, 30 January 2008 by Paul O'Brien

Does anyone know… Does Google weight the value of inlinks relative to the lifespan of a website? While debating with some friends the question of buying links, I argued that buying links has its place in that new businesses, new companies with no brand recognition, reputation, or awareness, need way to catch up to the

Published in Insights / Research, Natural Search / SEO

5 Comments

Click Here – The Importance of Anchor Text

Wednesday, 23 January 2008 by Paul O'Brien

There is a fascinating SERP artifact which almost prompts me to question whether or not there is no more valuable focus in SEO than anchor text. Anchor text you ask, how can that possibly be most important?? Well in truth, I’m not supposing it is but give these searches a moment of your time. “Click

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Published in Fun, Natural Search / SEO

5 Comments

Easily Add Video to your Site – Google Adsense Links to YouTube

Saturday, 05 January 2008 by Paul O'Brien

This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site. “A new way to enrich your site

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Published in Advertising, Social Media

2 Comments

How to Explain SEO to the Illiterate – the Library Analogy

Thursday, 27 December 2007 by Paul O'Brien

Having spent the past few days with family and friends for the Holiday, I repeatedly found myself in the situation of trying to explain search engine optimization and how websites are not simply ‘found’ through Google. Peppered with questions about how SEO is Marketing or why Google doesn’t just do a better job, I can

Published in Fun, Insights / Research, Natural Search / SEO

29 Comments

Merry Tossmass Video – Targeted Advertising Oversight?

Friday, 14 December 2007 by Paul O'Brien

Happy Festivus everyone! With the annual debate and debacle over the use of “Christmas” and related symbolism, this clip came across my desk as a breath of fresh air. I share it with you not to stimulate that debate of “Holiday” vs. Christmas but to pose interesting Marketing questions that come to mind. First, enjoy:

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Published in Advertising, Surplus

No Comments

Large Scale Bid Management – Pubcon 2007 session digest

Friday, 14 December 2007 by Paul O'Brien

After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns again.

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Published in Conferences / Events, Paid Search, Vendors / Agencies

4 Comments

Web 2.0 Bubble Burst Video – Billy Joel Parody of We Didn’t Start the Fire

Thursday, 13 December 2007 by Paul O'Brien

Let’s get going again with some great entertainment: This hilarious YouTube video, pulled due to copyright violations, has resurfaced through time killer tv. Scratch that I have no idea if it resurfaced through time killer tv or was reposted from there on YouTube; I suppose that is a testament to the significance of YouTube as