Industry Archives - Page 30 of 51

How to Explain SEO to the Illiterate – the Library Analogy

Thursday, 27 December 2007 by Paul O'Brien

Having spent the past few days with family and friends for the Holiday, I repeatedly found myself in the situation of trying to explain search engine optimization and how websites are not simply ‘found’ through Google. Peppered with questions about how SEO is Marketing or why Google doesn’t just do a better job, I can

Published in Fun, Insights / Research, Natural Search / SEO

29 Comments

Merry Tossmass Video – Targeted Advertising Oversight?

Friday, 14 December 2007 by Paul O'Brien

Happy Festivus everyone! With the annual debate and debacle over the use of “Christmas” and related symbolism, this clip came across my desk as a breath of fresh air. I share it with you not to stimulate that debate of “Holiday” vs. Christmas but to pose interesting Marketing questions that come to mind. First, enjoy:

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Published in Advertising, Surplus

No Comments

Large Scale Bid Management – Pubcon 2007 session digest

Friday, 14 December 2007 by Paul O'Brien

After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns again.

big campaign campaign management campaigns enterprise in-house keywords large large scale outsource outsourcing Paid Search search program sem vendors

Published in Conferences / Events, Paid Search, Vendors / Agencies

4 Comments

Web 2.0 Bubble Burst Video – Billy Joel Parody of We Didn’t Start the Fire

Thursday, 13 December 2007 by Paul O'Brien

Let’s get going again with some great entertainment: This hilarious YouTube video, pulled due to copyright violations, has resurfaced through time killer tv. Scratch that I have no idea if it resurfaced through time killer tv or was reposted from there on YouTube; I suppose that is a testament to the significance of YouTube as

billy joel bubble burst didn't start the fire funny hilarious joel parody richter scale richter scales song video we didn't start the fire Web 2.0 youtube

Published in Social Media, Surplus

1 Comment

Social Networks Make Poor Advertising Bedfellows

Wednesday, 21 November 2007 by Paul O'Brien

Things arenâ€™t looking good for social networks. The bandwagon web platform which has everyone starting a new company has proven effective in attracting an audience yet, to add insult to injury (I think it is safe to say Friendster and MySpace have proven retention a challenge – the injury), it seems monetization is still out

Advertising communities community Social Media social networking social networks

Published in Display Advertising, Social Media

3 Comments

Improving Search through Google’s Distributed File System

Thursday, 08 November 2007 by Paul O'Brien

For those of you interested my post last month about how search engines really work, Doug Judd has written a slightly technical brief about the Google File System and specifically, how it can be improved. Doug is leading an open-source project which builds on top of distributed file systems like GFS, HDFS, and Kosmos, bringing

Google Search

Published in Google, Search

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Kickstart social networking with Ya-huh?

Tuesday, 06 November 2007 by Paul O'Brien

An odd choice for the name of Yahoo’s next social network. Certainly, I applaud Yahoo’s effort as the internet brand which years ago should have defined social networking by simply adding connectivity between its users. Today they launch Kickstart, a clear shot at the origin of Facebook, targeting college students and alumni. If ever there

social marketing Social Media social network social networking Yahoo!

Published in Social Media

5 Comments