Improving Search through Google’s Distributed File System
Thursday, 08 November 2007
For those of you interested my post last month about how search engines really work, Doug Judd has written a slightly technical brief about the Google File System and specifically, how it can be improved. Doug is leading an open-source project which builds on top of distributed file systems like GFS, HDFS, and Kosmos, bringing
Why the world needs SEOs (or – Google only works in an efficient market)
Tuesday, 30 October 2007
In our industry, we often opine two important considerations:Google’s algorithmThe Question (if you will) of an SEO Most significant to the first question is the process of SEO itself; our constant evaluation of how it works, methodology, success stories and failures. We question how the model works so as to effectively optimize a site to
- Published in Natural Search / SEO, Search
Behavioral Targeting Optimization
Saturday, 27 October 2007
Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves. A few days ago I had a
- Published in Advertising
Who is John Q?
Wednesday, 24 October 2007
As I was contemplating the design of my own blog this morning, it struck me as amusing that I always get served eye candy ads for John Q TV. Assuming AdBrite’s targeting technology is working, clearly, I may be revealing embarrassing information about my behavior but I don’t spend time surfing babe websites and therefore
- Published in Change Log, Display Advertising