Google Bots and robots.txt
Saturday, 27 January 2007
Just a heads up that there is a an official statement from Google about your robots.txt file with a rarely discussed comment about how to disallow the spider from indexing sub-directories They will have a series of posts about how to manage access to your site and its pages so subscribe or come back here
- Published in Google, Natural Search / SEO, Search
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It’s all about Search
Saturday, 27 January 2007
That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim. It’s ALL about Search Think about whether or not that is true for a moment and give
- Published in Brand Marketing, Insights / Research, Search
Comparison Shopping Does Not Drive Sales (not immediately anyway)
Tuesday, 23 January 2007
In a study I’m wrapping up of customer interaction with a single brand and store, we’ve found that as as 80% of all purchases are preceded by time with a comparison shopping engine. 80%! Do you know what impact CSEs have on your business? Most marketers relegate Shopping.com, Bizrate, or Shopzilla to an relevant but
- Published in Comparison Shopping, Insights / Research
Happy Friday Fun – Brand Marketing
Friday, 19 January 2007
If you haven’t caught wind of the show with zefrank, you are missing out on arguably the funniest and most original video blogger online. Rumor has it we’re going to lose his daily humor to bigger things the same way we lost Amanda Congdon (I still can’t find the joy I once had from my
- Published in Brand Marketing, Fun
DMOZ is back
Friday, 19 January 2007
It has been so long since DMOZ, one of the most widely used directories, appeared to be making additions and edits, I’ve neglected it and missed some important news. On December 20, 2006, Search Engine Roundtable reported the editor area had reopened. Even then though, it was unclear how much editing was being done. The
- Published in Natural Search / SEO, Search
Bees can tell you so much about your audience
Friday, 12 January 2007
103bees.com has a search engine analysis tool that knows whether a search leading to your site was a question or request. Already a great resource for marketing, 103bees.com provides natural search engine traffic analytics with a laundry list of statistics and in-depth information on the queries that drive visitors to your site. Discover the Long
- Published in Analytics, Vendors / Agencies
SEMPO Board Renewal
Thursday, 11 January 2007
Nominations for the 2007-2008 Search Engine Marketing Professionals Organization board have opened and will remain as such through Thursday, January 18, 5:00 PM Eastern Time Visit sempo.org and note the “2007 Board of Directors Election†news in the middle of the page; you are required to be a member. Key dates: January 8th – 18th,
- Published in Conferences / Events, Vendors / Agencies