Managing Microsoft Content Ads
Monday, 12 March 2007
adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google AdSense
- Published in Advertising, Search
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Will be Speaking: AMA Hot Topic Series
Wednesday, 07 March 2007
Marketers interested in discussion of advanced paid and organic (natural) search engine marketing strategies and opportunities should attend one of the American Marketing Association’s Search Engine Marketing Hot Topic Series I’ll be there sharing my insights on managing the long tail and measuring success in Search. Event Dates/Locations April 20, 2007- San Francisco, CA Crowne
- Published in Conferences / Events, Search
A Better Affiliate Model?
Friday, 02 March 2007
On occasion, I stray from my expertise into the shady world of Affiliate marketing. Affiliate marketing remains one of the least understood and most valuable marketing opportunities. I’m wrapping up some research now that shows that of all online opportunities, affiliates are leveraged second only to search by customers who buy OFFLINE. (Is the all-caps
- Published in eCommerce
Produce Your Next Commercial for Free
Thursday, 01 March 2007
Limited marketing budgets? Annoyed with that agency you feel charges too much? Perhaps you feel you could do a better job creating a commercial for your company yourself thinking? Zooppa is for you! Yes, Zooppa, a new startup generating hype for their attempt at creating a platform for paid, user generated video, has released a
- Published in Brand Marketing, Fun, Vendors / Agencies, Web 2.0
Building an Effective Paid Search Program
Tuesday, 27 February 2007
It seems every day we are faced with new SEM opportunities from MSN, Google, Yahoo, Ask, and, shortly, AOL. With demographic and geographic targeting now available, quality scores to consider, the long tail, copy and landing page tests, and increasing bid rates, where does one begin? If someone was already familiar with the concepts of
- Published in Analytics, Paid Search, Search