MSN Search Excluding Paid Search Advertisers from Natural
Tuesday, 13 March 2007
Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website). Interesting implications I’ll admit, I’m intrigued and hope Microsoft
- Published in Search
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Managing Microsoft Content Ads
Monday, 12 March 2007
adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google AdSense
- Published in Advertising, Search
Will be Speaking: AMA Hot Topic Series
Wednesday, 07 March 2007
Marketers interested in discussion of advanced paid and organic (natural) search engine marketing strategies and opportunities should attend one of the American Marketing Association’s Search Engine Marketing Hot Topic Series I’ll be there sharing my insights on managing the long tail and measuring success in Search. Event Dates/Locations April 20, 2007- San Francisco, CA Crowne
- Published in Conferences / Events, Search
A Better Affiliate Model?
Friday, 02 March 2007
On occasion, I stray from my expertise into the shady world of Affiliate marketing. Affiliate marketing remains one of the least understood and most valuable marketing opportunities. I’m wrapping up some research now that shows that of all online opportunities, affiliates are leveraged second only to search by customers who buy OFFLINE. (Is the all-caps
- Published in eCommerce
Produce Your Next Commercial for Free
Thursday, 01 March 2007
Limited marketing budgets? Annoyed with that agency you feel charges too much? Perhaps you feel you could do a better job creating a commercial for your company yourself thinking? Zooppa is for you! Yes, Zooppa, a new startup generating hype for their attempt at creating a platform for paid, user generated video, has released a
- Published in Brand Marketing, Fun, Vendors / Agencies, Web 2.0