How effective is Google Base?
Monday, 18 December 2006
Brian Smith today pointed out some challenges worth reading about Google Base. For those of you unfamiliar with Base, consider it a comparison shopping engine where you can submit product to be searchable on Google. Like a CSE, you can describe any item you post with attributes and specs to help people find it when
- Published in Comparison Shopping, Google, Insights / Research
Search Behavior and a Proxy Site (yes, its a full day!)
Wednesday, 06 December 2006
The holidays sure keep us busy don’t they!? I confess my recent intermittent posts are not a result of the busy season but attention to new research and my support of a couple remarkable blogs. I anxiously await the results of a comprehensive study of online searcher behavior correlated with online activity and time spent,
- Published in Comparison Shopping, Insights / Research, Natural Search / SEO, Search, Vendors / Agencies
New Yahoo! Ambassador certification
Monday, 04 December 2006
Yahoo’s Search Marketing Ambassador training and the test for certification have been updated to reflect the new features and enhancements to Yahoo! Sponsored Search. In order to retain your Ambassador designation beyond January 31st, 2007, you are required to pass the new test. As an added bonus though, if you pass the new test by
- Published in Search
Yahoo! Ambassador update
Monday, 27 November 2006
With a new Yahoo! Sponsored Search platform upon us, I decided to update my accredation with a review of Yahoo’s Ambassador training. The Yahoo! Search Marketing Ambassador Program helps search engine marketers (SEMs) and agencies maintain Sponsored Search and Local Sponsored Search expertise through training with professional certification from Yahoo! Search Marketing. With this status,
- Published in Search
The unknown challenge in Comparison Shopping
Wednesday, 22 November 2006
By now I’ve hope you have had a chance to read my datafeed management strategy “The Kitchen Sink” (Part 1, Part 2, Part 3) or caught the material at one of the industry conferences. Assuming you have, you know I am an advocate of simplifying Comparison Shopping program management by using one feed, inclusive of
- Published in Comparison Shopping
Search For Insights
Friday, 17 November 2006
From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group of