Insights / Research Archives - Page 18 of 27

The Dark Ages of Employment

Tuesday, 28 August 2012 by Paul O'Brien

I’ve recently had the pleasure of being a part of many conversations about (un)employment, millennials, outsourcing, coworking, generation x, baby boomers, education, entrepreneurship, health care, corporations, and government. Bear with me, there’s a common thread here and I think it’s one that results in a revolution. Why We Work Of late, a common discussion over

Published in Insights / Research, Startups

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What Collaborative Spaces Mean to a Community

Thursday, 23 August 2012 by Paul O'Brien

Whether a community of entrepreneurs, developers, small business owners, or none of the above, collaborative work spaces are changing the landscape of our workforce and driving economic development for cities. This is no more apparent than in the reaction of the community of Silicon Valley to news that Hacker Dojo was in peril. New York Times Reports: Silicon Valley

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Published in Insights / Research, Startups

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Seth Godin’s Circles of Marketing

Friday, 10 August 2012 by Paul O'Brien

As an SEO, my years and marketing have long been spent trying to convince other marketing professionals, product managers, and executives in a company that the work we do in SEO can not be done in a silo. The success of search engine optimization is DEPENDENT on all other levels of the organization from the

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Published in Advertising, Insights / Research, Search, Social Media

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The Wisdom of YOUR Social Media Crowds

Tuesday, 22 November 2011 by Paul O'Brien

The breadth of social media in one place

I’ve had the distinct pleasure of being surrounded by some amazing social media minds. From working relationships to loose affiliations as neighbors, I consider folks like Michael Brito, Dave Evans, Alex Mouldovan, Mike Merrill, and Deb Robison (who is getting older today so wish her a Happy Birthday!) among those who influenced my path towards

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Published in Analytics, Social Media

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Why & How to Market with Infographics

Thursday, 14 July 2011 by Paul O'Brien

Assuming you haven’t lost power at your home and been off line in the past couple years, you are fully aware of the proliferation of infographics as a marketing and communication tool. Perhaps a revolution in online content, not since online video has the way we consume content online evolved so effectively – and I’d

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Published in Advertising, Insights / Research, Social Media

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Using Google Analytics to Measure Word of Mouth

Monday, 06 June 2011 by Paul O'Brien

One of the most difficult channels to effectively measure is the word of mouth marketing that exists on behalf of your brand. Influenced by the quality of your experience, price, marketing, and sales, the amount of traffic to your site through WOM can be one of the most telling and universally relevant metrics in your

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Published in Analytics

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A Prius in Austin, TX

Wednesday, 01 June 2011 by Paul O'Brien

Having been in Austin for about 6 months now, there’s one irrefutable fact that everyone in Austin acknowledges with a cock-eyed smile; Californians love Austin, perhaps too much. More than that, Steiner Ranch (the neighborhood in which we settled) seems to be the magnet for relocations from the Sunshine State. One of those transplants myself,

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Published in Austin, Insights / Research, Local, Startups

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