Insights / Research Archives - Page 18 of 26

The Best Resources for Self Employed Businesses

Monday, 27 April 2009 by Paul O'Brien

It dawned on me the other night that an increasing majority of my readers are self employed: marketing consultants, small business owners, contractors, and startup entrepreneurs. While we focus, here, on marketing resources and tips, there are an ever increasing number of innovative resources to make your professional life easier; allowing you to focus on

Published in Insights / Research, Social Media, Startup Ecosystems

2 Comments

Understanding Online Video

Saturday, 04 April 2009 by Paul O'Brien

Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily

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Published in Advertising, Insights / Research

3 Comments

On the Growth of an Internet Startup

Thursday, 02 April 2009 by Paul O'Brien

We’re in for a rough year. You heard it here first (*tongue in cheek*); there is some indication that the economy is chugging along more slowly than usual and with Obama in office, we’re in for “Change.” That can only mean one thing, well, three things: tightening belts, possible layoffs, maybe some mortgage foreclosures. Take

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Published in Analytics, Blogs & Blogging, Industry, Insights / Research, Natural Search / SEO, Paid Search, Search, Social Media, Vendors / Agencies

12 Comments

What Recession?

Friday, 05 December 2008 by Paul O'Brien

So what of the holiday shopping season? Sure, I’m late to the game with my assessment of Black Friday and Cyber Monday; what can I say? I wanted to do my due diligence and add some perspective to what’s going on. Key take away is that the season seems to off to a steady start;

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Published in Comparison Shopping, Insights / Research

3 Comments

Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be

Tuesday, 11 November 2008 by Paul O'Brien

WordPress – The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors: Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger. The WordPress platform provided by wordpress.org: The downloadable version of WordPress

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Published in Blogs & Blogging, Insights / Research, Vendors / Agencies

5 Comments

Do you Send your Traffic Away?

Friday, 07 November 2008 by Paul O'Brien

An interesting question was recently asked of me, “do you have a Facebook group for you business and do you send people from your site to the Facebook group?” Personally, Facebook is fantastic for creating a community, separate from your site and brand. In much the same way that there is, perhaps, no better recruiting

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Published in Insights / Research, Social Media

2 Comments

The 4 Fundamental Web Technologies for User Retention

Friday, 24 October 2008 by Paul O'Brien

Standing in the shower this morning I had one of those epiphanies (yes, I know, perhaps TMI but I like to paint a picture in your mind so you can follow along with my logic 🙂 ). This was an epiphany while contemplating why people stay with a website. As I considered all of the