Insights / Research Archives - Page 18 of 27

Why & How to Market with Infographics

Thursday, 14 July 2011 by Paul O'Brien

Assuming you haven’t lost power at your home and been off line in the past couple years, you are fully aware of the proliferation of infographics as a marketing and communication tool. Perhaps a revolution in online content, not since online video has the way we consume content online evolved so effectively – and I’d

Published in Advertising, Insights / Research, Social Media

5 Comments

Using Google Analytics to Measure Word of Mouth

Monday, 06 June 2011 by Paul O'Brien

One of the most difficult channels to effectively measure is the word of mouth marketing that exists on behalf of your brand. Influenced by the quality of your experience, price, marketing, and sales, the amount of traffic to your site through WOM can be one of the most telling and universally relevant metrics in your

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Published in Analytics

5 Comments

A Prius in Austin, TX

Wednesday, 01 June 2011 by Paul O'Brien

Having been in Austin for about 6 months now, there’s one irrefutable fact that everyone in Austin acknowledges with a cock-eyed smile; Californians love Austin, perhaps too much. More than that, Steiner Ranch (the neighborhood in which we settled) seems to be the magnet for relocations from the Sunshine State. One of those transplants myself,

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Published in Austin, Insights / Research, Local, Startups

35 Comments

eBay Sellers Automate Records with Free Selling Manager App

Wednesday, 19 August 2009 by Paul O'Brien

As an old eCommerce hack, I’m personally excited to share that Outright.com is automating bookkeeping for eBay sellers, free, through eBay’s Selling Manager Apps.Â With the click of a button, the new app automatically pulls in the existing eBay transaction history, including sales, fees and expenses, and PayPal transactions, and continues to import sales, retaining

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Published in Analytics, eCommerce

1 Comment

The Best Resources for Self Employed Businesses

Monday, 27 April 2009 by Paul O'Brien

It dawned on me the other night that an increasing majority of my readers are self employed: marketing consultants, small business owners, contractors, and startup entrepreneurs. While we focus, here, on marketing resources and tips, there are an ever increasing number of innovative resources to make your professional life easier; allowing you to focus on

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Published in Insights / Research, Social Media, Startup Ecosystems

2 Comments

Understanding Online Video

Saturday, 04 April 2009 by Paul O'Brien

Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily

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Published in Advertising, Insights / Research

3 Comments

On the Growth of an Internet Startup

Thursday, 02 April 2009 by Paul O'Brien

We’re in for a rough year. You heard it here first (*tongue in cheek*); there is some indication that the economy is chugging along more slowly than usual and with Obama in office, we’re in for “Change.” That can only mean one thing, well, three things: tightening belts, possible layoffs, maybe some mortgage foreclosures. Take