SEO Toolbox – Xinu
Tuesday, 18 September 2007
Just a quick post to let you know about a wonderful resource I’ve stumbled onto: Xinu is a brilliant mashup of valuable search optimization insights such as backlinks, page rank, social bookmark links, and pages indexed. The intuitive service includes links to each platform to investigate your site’s details, leaving only recommendations lacking; Xinu would
- Published in Analytics, Insights / Research, Natural Search / SEO
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Finervista: A New Vertical Search Engine
Tuesday, 11 September 2007
In the age of increasingly more specialization in search, it seems there’s another segment getting attention. The paint isn’t even dry and San Francisco based Finervista seems to have experienced a successful début of an educational search platform. Serving thousands of webcasts through their searchable index, they provide a wonderful resource for business executives, legal
- Published in Insights / Research, Search, Vertical Search
Analytics Comparison: 3rd Party Paper
Wednesday, 05 September 2007
Doesn’t that just take the cake? Here I spend a few hours writing up my perspective of the major web analytics platforms only to have a much more comprehensive report released by StoneTemple Consulting shortly thereafter. Joking aside, for anyone contemplating the right solution, their report is worth the read. They cover HitBox, Affinium NetInsight,
- Published in Analytics, Vendors / Agencies
Analytics Vendor Comparison : Omniture, Coremetrics, Hitbox, and Google
Friday, 10 August 2007
For years, we have all pined over the lack of a comprehensive comparison of analytics platforms from Omniture’s SiteCatalyst, Coremetrics, Visual Sciences’ Hitbox (previously WebSideStory), and Google. Online marketers and web designers have to sit through cumbersome sales pitches and wade through confusing RFPs to decipher which solution is best for them. No more I
- Published in Analytics, Vendors / Agencies
The Value of Product Placement – iPhone and Calamari
Tuesday, 10 July 2007
We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world. Should we place blame on the early Bond films for having spawned this marketing channel? The
- Published in Brand Marketing, Display Advertising, Fun, Insights / Research
Marketers are Catching On
Saturday, 16 June 2007
Rejoice! According to the DMA, Brand and mass marketers are now using direct techniques in their campaigns in much the same way I’ve advocated before. More than half use one or more direct marketing channels such as search, email, or SEO in conjunction with their brand advertising. According to Peter Johnson of the DMA, “We
- Published in Brand Marketing, Insights / Research, Search
