Omniture Aquires Mercado – End to End Demand Engine in the Works
Monday, 20 October 2008
Last week, web site analytics engine Omniture agreed to acquire Mercado’s multi-channel retailer site search and merchandising businesses. Macy’s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and
- Published in Analytics, Insights / Research, Paid Search, Search, Vendors / Agencies
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Paid Search Drives Organic Search Traffic – A 48 Hour Case Study
Thursday, 16 October 2008
What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign for a
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
Rand Announces Advanced SEO Analytics Engine Linkscape at SMX East
Monday, 06 October 2008
I’ve just seen the future of link analytics and it is SEOmoz. Perhaps the most engrossing and entertaining presentation at SMX East was Rand Fishkin’s introduction of Linkscape, an advanced link intelligence engine delivering rich data to website owners and SEOs regarding inlinks, related anchor text, trust, and rank. SEOmoz has indexed over 200M domains
- Published in Analytics, Insights / Research, Natural Search / SEO, Search, Vendors / Agencies
The Future of the Internet
Thursday, 02 October 2008
Having pointed out my complete ignorance of the cheerleading world yesterday (“Can I Get an S?”??), I feel I need to steer the laughs, jeers, and finger pointing as far away from me as possible in hopes of staving off the cheer hate mail no doubt being written to me even as we speak. Obviously,
- Published in Fun, Google, Insights / Research
Can I Get an S? Can I Get an M? Can I Get an X?
Thursday, 02 October 2008
Is that grammatically correct? If S is a consonant, should it be “Can I Get a S?” an S? Who’s going? I couldn’t be more excited; the conference is expecting over 2,000 search marketing professionals, agencies, and marketers and I haven’t been to NYC in some time. Monday through Wednesday next week, the industry converges
- Published in Conferences / Events, Insights / Research, Search
Book of the month club?
Thursday, 18 September 2008
Should I start one? I don’t read enough but I feel like I keep coming across books that are worth your while. We’ve taken a random walk through search about books, caught up with Lance Loveday, and even plugged a little ole book that features me (teehee!). I get a kick out of my Amazon
- Published in Analytics, Fun, Insights / Research, Vendors / Agencies