Insights / Research Archives - Page 15 of 27

How and Why you Need to Deal with the Referral Ghosts in your Analytics

Tuesday, 27 October 2015 by Paul O'Brien

If you’re like me and diligent in your use of Google Analytics (here’s how by the way), you may have noticed some odd referring sources creeping in to your data. In honor of my favorite holiday sneeking up on us, let’s talk about ghosts. Ghost Traffic & Ghost Referral Spam Ever the mission of the

Published in Analytics

9 Comments

Home Automation Needs to be More PC, Less Apple

Friday, 02 October 2015 by Paul O'Brien

In this age of innovation, it’s a little strange being in your mid-life. With the pace at which technology is changing, my parents can barely keep up, while those younger than “us” missed out on the origins of the computer, internet, and smartphone. It’s strange, when I consider that schools’ approach to teaching technology today starts, disappointingly, with

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Published in Industry, Insights / Research

27 Comments

Austin is Where Tech Comes to Life

Tuesday, 12 May 2015 by Paul O'Brien

With another SXSW well behind us and the inevitable cries that the conference has lost something since it has failed again to discover the next Twitter or Facebook, I find myself considering bigger picture questions: Why are so many moving to Austin? Why did I move to Austin? Is it finding the next Unicorn that

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Published in Advertising, Austin, Industry, Insights / Research, Local, Startups

13 Comments

Why Startups Fail – Bosses vs. Founders

Monday, 19 January 2015 by Paul O'Brien

Almost every list of reasons startups fail, point out near the top that they run out of capital. Lists created by founders abound and it’s not unreasonable to conclude that they’ll cite that they ran out money. It’s not wrong, startups most often succeed through perseverance, tenacity, and patience, but I’m intrigued by what you probably

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Published in Insights / Research, Startups

5 Comments

The Three Most Important Startups of 2014

Tuesday, 06 January 2015 by Paul O'Brien

Blah blah, great intro about how cool 2014 was for innovation. Let’s get to why you’re here: Slack’s team communication in one place, everywhere. Admit it, workplace collaboration, messaging, intranet, project management, etc. sucks. They all do. I haven’t been satisfied with internal communication since I worked at Yahoo, more than a dozen years ago when

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Published in Insights / Research, Mobile, Startups

No Comments

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

1 Comment

Google Analytics for Startups

Thursday, 10 July 2014 by Paul O'Brien

Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??

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Published in Analytics, Startups

3 Comments