Insights / Research Archives - Page 15 of 27

The Three Most Important Startups of 2014

Tuesday, 06 January 2015 by Paul O'Brien

Blah blah, great intro about how cool 2014 was for innovation. Let’s get to why you’re here: Slack’s team communication in one place, everywhere. Admit it, workplace collaboration, messaging, intranet, project management, etc. sucks. They all do. I haven’t been satisfied with internal communication since I worked at Yahoo, more than a dozen years ago when

Published in Insights / Research, Mobile, Startups

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Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

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Google Analytics for Startups

Thursday, 10 July 2014 by Paul O'Brien

Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??

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Published in Analytics, Startups

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Work, Live, and Play in a Futuristic Phoenix

Tuesday, 17 June 2014 by Paul O'Brien

The result of a collaboration between Arizona State University’s (my alma mater by the way) Center for Nanotechnology in Society and The Design School at the Herberger Institute for Design and the Arts, Phoenix, AZ is exploring how life in the Valley may look, decades from now. Darren Petricci, achitect and professor in the Design

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Published in Industry, Insights / Research, Startups

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The Internet of Everything

Thursday, 09 January 2014 by Paul O'Brien

Before the holiday and the end of 2013, I had the distinct honor of joining dozens of San Antonio CEOs and Texas CEO Magazine in spending an hour with Smart Grid Pioneer and author of The Advanced Smart Grid, Andres Carvallo. Why you might ask; if you know me professionally, you know that energy and

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Published in Advertising, Industry, Insights / Research, Startups

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The Only Thing You Need to Know About SEO

Friday, 27 December 2013 by Paul O'Brien

Austin, Texas is still an “SEO Community.” What do I mean by that? I’ve been in Austin three years now and the amount of time I spend advising startups why their desire to hire an SEO is misplaced, is astonishing. To this day, I’m introduced in social settings here as an SEO, clients refer to

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Published in Insights / Research, Natural Search / SEO, Search

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Funds, Family, Friends, Fitness, and Faith

Thursday, 26 December 2013 by Paul O'Brien

Nearing the end of 2013, and having had a bit of time to spend with family and some incredible friends, I’ve turned a few thoughts to the seemingly unattainable goal of balance. Entrepreneurs are flocking from Silicon Valley to places like Austin, seeking the dream the yin and yang between work and life. Known for

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Published in Insights / Research, Startups

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