Starting Your Business When Times Are Tough
Wednesday, 08 July 2009
What might we learn from companies successfully started in tough, turbulent economic times? More than you’d think when you consider Fedex, HP, and Apple rose from ashes similar to those we’re experiencing now. Lan Nguyen, today, outlines some great Tips for Downturn Entrepreneurs on TheStreet.com including, to name a few: Study the market Take the
- Published in Conferences / Events, Industry, Insights / Research, Web 2.0
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The Best Resources for Self Employed Businesses
Monday, 27 April 2009
It dawned on me the other night that an increasing majority of my readers are self employed: marketing consultants, small business owners, contractors, and startup entrepreneurs. While we focus, here, on marketing resources and tips, there are an ever increasing number of innovative resources to make your professional life easier; allowing you to focus on
- Published in Blogs & Blogging, Insights / Research, Vendors / Agencies, Web 2.0
Understanding Online Video
Saturday, 04 April 2009
Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily
- Published in Advertising, Analytics, Display Advertising, Video
What Recession?
Friday, 05 December 2008
So what of the holiday shopping season? Sure, I’m late to the game with my assessment of Black Friday and Cyber Monday; what can I say? I wanted to do my due diligence and add some perspective to what’s going on. Key take away is that the season seems to off to a steady start;
- Published in Comparison Shopping, Insights / Research
A Little About Me
Tuesday, 02 December 2008
Welcome back to those of you in the U.S. and happy holidays to all! Before the Thanksgiving holiday, I had the distinct pleasure of connecting with Duane Forrester re: some personal Q&A for Search Engine Land. Duane is an in-house SEM with Microsoft and author of How to Make Money with Your Blog. He also
- Published in Fun, Insights / Research, PaulOBrien
Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be
Tuesday, 11 November 2008
WordPress – The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors: Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger. The WordPress platform provided by wordpress.org: The downloadable version of WordPress
- Published in Blogs & Blogging, Insights / Research, Vendors / Agencies