Insights / Research Archives - Page 21 of 27

Book of the month club?

Thursday, 18 September 2008 by Paul O'Brien

Should I start one? I don’t read enough but I feel like I keep coming across books that are worth your while. We’ve taken a random walk through search about books, caught up with Lance Loveday, and even plugged a little ole book that features me (teehee!). I get a kick out of my Amazon

Published in Analytics, Fun, Insights / Research, Vendors / Agencies

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The Definitive Online Marketing Conferences List

Monday, 15 September 2008 by Paul O'Brien

One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a

Published in Advertising, AI, Conferences / Events, eCommerce, Insights / Research, Local, Mobile, Search, Social Media

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Chat with Online Marketing Heroes Author Michael Miller

Monday, 08 September 2008 by Paul O'Brien

Book your calendar, next Wednesday morning (11 CST) to, effectively, hear from 25 of the most successful online marketing gurus in the business. Put this link on your calendar. No, we won’t all be on the air but Online Marketing Heroes author Michael Miller will be and it is a unique opportunity to talk with

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Published in Advertising, eCommerce, Insights / Research, Local, Search, Social Media

2 Comments

Getting your events and promotions online

Thursday, 14 August 2008 by Paul O'Brien

I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt: Most

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Published in Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media

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Is the media helping or hurting our understanding of SEO?

Friday, 25 July 2008 by Paul O'Brien

CNET’s Stephen Shankland has written a thorough review of Microsoft’s BrowseRank, “Microsoft tries to one-up Google PageRank” but its this perspective that really tells the story. It’s maddening to see yet another naive or deliberately misleading article on an innovation in search ranking, that perpetuates persistent misunderstanding of how search works and what makes search

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Published in Insights / Research, Search

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Behold! The Rise of AdPlanner

Wednesday, 25 June 2008 by Paul O'Brien

Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many

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Published in Brand Marketing, Display Advertising, Google, Insights / Research

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Who’s at Ad:tech next week?

Friday, 11 April 2008 by Paul O'Brien

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one

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