Online Shopping Expectations This Holiday
Friday, 26 September 2008
by SEO'Brien
eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options at a minimum. Surprisingly, according to a survey by Retail
- Published in Analytics, Brand Marketing, Comparison Shopping, Display Advertising, Insights / Research, Local, Paid Search, Search, Social Media, Web 2.0
1 Comment
Book of the month club?
Thursday, 18 September 2008
by SEO'Brien
Should I start one? I don’t read enough but I feel like I keep coming across books that are worth your while. We’ve taken a random walk through search about books, caught up with Lance Loveday, and even plugged a little ole book that features me (teehee!). I get a kick out of my Amazon
- Published in Analytics, Fun, Insights / Research, Vendors / Agencies
The Definitive Online Marketing Conferences List
Monday, 15 September 2008
by SEO'Brien
One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a
Chat with Online Marketing Heroes Author Michael Miller
Monday, 08 September 2008
by SEO'Brien
Book your calendar, next Wednesday morning (11 CST) to, effectively, hear from 25 of the most successful online marketing gurus in the business. Put this link on your calendar. No, we won’t all be on the air but Online Marketing Heroes author Michael Miller will be and it is a unique opportunity to talk with
Getting your events and promotions online
Thursday, 14 August 2008
by SEO'Brien
I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt: Most
- Published in Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media
Behold! The Rise of AdPlanner
Wednesday, 25 June 2008
by SEO'Brien
Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many
- Published in Brand Marketing, Display Advertising, Google, Insights / Research
Who’s at Ad:tech next week?
Friday, 11 April 2008
by SEO'Brien
ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one