Insights / Research Archives - Page 5 of 26

Startups: Market Timing is Misleading

Monday, 27 June 2022 by Paul O'Brien

It’s never too early to work on something toward which you’re truly passionate. Too many founders start out focused on building the business they want or expecting when and how to make money. Bless them for playing, but that’s not how startups work. Those are the people who fail not because they’re wrong, they fail

Published in Insights / Research, Startups

15 Comments

‘I Recently Left an Agency to Join a Startup…’

Monday, 21 March 2022 by Paul O'Brien

“Now I have to think in terms of scale and process, not just marketing, which is a new paradigm for me. What are your best learning resources (book, webinars, podcasts, etc.) to start thinking in terms of scale and process?” Great question, but one that also left me with a weight of concern, disappointment, and

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Published in Insights / Research, Startups

23 Comments

Wisdom of Life in Work

Friday, 17 December 2021 by Paul O'Brien

My Dad sent me a thought about Life, and lately, I can’t help but be fixated on notions that life lessons parallel entrepreneurship more than we realize or put into practice. The notion, for example, of finding cofounders is frequently explored through consideration of Dating and Marriage. Experiences in life informing what it means to

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Published in Insights / Research, Startups

14 Comments

Shaping the Media from the Oval Office

Wednesday, 01 December 2021 by Paul O'Brien

In October 2021 former president Donald Trump announced plans to launch Truth Social, a new social media platform very popularly discussed and debated by traditional media and politically oriented people. “Galvanizing a conservative media universe,” he described this forthcoming network in his pitch deck as such, begging curiosity of if and why media plays a distinct and important

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Published in Industry, Insights / Research, Social Media

1 Comment

I Bought my First NFT, Not for the Reason You Might Think

Monday, 27 September 2021 by Paul O'Brien

It’s difficult today, online, if you’re paying any attention all to cryptocurrency or media innovation, to not have heard “NFT” A .gif of Nyan Cat sold for lots and lots (and lots) of money as an NFT. These things have interest near hype from Nike, Visa, Warner Music Group, and Nike. Time Magazine‘s recently sold 4,500 TIMEPieces in

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Published in Insights / Research, Social Media

22 Comments

How Funding Startups is Like Betting on Horses

Monday, 09 August 2021 by Paul O'Brien

Last week, a bit of a controversial, but thought-provoking, perspective about Venture Capital caught the attention of a lot of my readers and followers. There has been a horrific rash of *VC Bad* propaganda and misinformation lately, sparking my thought that people are being misled about the what Venture Capital is and does. That, entrepreneurs are frustrated

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Published in Industry, Insights / Research, Startups

15 Comments

Business is Personal

Wednesday, 07 July 2021 by Paul O'Brien

I found myself at Hewlett-Packard, some 15 years ago, as desktop and laptop computers still dominated our lives and the iPhone was merely a sparkle in Apple’s eye. With my PDA in hand, and Microsoft Zune spinning tunes, HP’s marketing team released a brand campaign designed to reposition the company and remind consumers that the

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Published in Industry, Insights / Research

5 Comments