Insights / Research Archives - Page 8 of 26

Explaining the Importance of Information to a Company

Thursday, 26 March 2020 by Paul O'Brien

A bit of what concerns me about society, our economy, is that this topic isn’t FAR more discussed. HOW you explain the importance of information to a company is actually really simple, in my experience. You SHOW how information will impact the business. I simply do this… And then I ask… What caused what happened

Published in Analytics, Insights / Research

5 Comments

Can the Languages of Love Help us Build Enduring Companies?

Thursday, 06 February 2020 by Paul O'Brien

In the mid and late ’90s, a book sparked a new way of thinking about love. Love has been distinguished in it’s various forms, likely since humans fell for it, and notable as far back as the Greek Philosophy that identified Agape (the unconditional love one experiences with family), Eros (you can probably guess), Philia

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Published in Insights / Research

25 Comments

The Mental Health Burden of Entrepreneurship

Monday, 16 December 2019 by Paul O'Brien

In 1985, management scholar Manfred Kets de Vries wrote in Harvard Business Review, “Entrepreneurs seem to be achievement oriented, like to take responsibility for decisions, and dislike repetitive, routine work. Creative entrepreneurs possess high levels of energy and great degrees of perseverance and imagination, which, combined with willingness to take moderate, calculated risks enable them

depression entrepreneur entrepreneurship founders health mental health

Published in Insights / Research, Startups

34 Comments

It is More Cost-Effective to Keep Existing Customers Than to Acquire Them Anew. Is it?

Monday, 11 November 2019 by Paul O'Brien

There is a common trope in academic and advisory circles, before you ask why, ask if. I was reminded of that conventional wisdom when flooded with a series of questions recently, about how and why it was better, than seeking to customers, to keep existing customers happy. Before you ask why, ask if. In early

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Published in Insights / Research, Startups

4 Comments

The Insecurity of Costs – Accelerating New Business Development

Monday, 09 September 2019 by Paul O'Brien

GENERAL STARTUP STATISTICS 69 percent of U.S. entrepreneurs start their businesses at home. According to the National Association of Small Business’s 2017 Economic Report, the majority of small businesses surveyed are LLCs (35 percent) followed by S-corporations (33 percent), corporations (19 percent), sole proprietorships (12 percent), and partnerships (2 percent). 51 percent of people asked, “What’s the best way

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Published in Industry, Insights / Research, Startups

13 Comments

How to SEO, Considering the Top 10 Google Ranking Factors

Monday, 09 September 2019 by Paul O'Brien

Despite my frequently sharing that I don’t do SEO, an SEO piece for those trying to figure it out. One of the most notable people in Search, Rand Fishkin, just published this data. The 26 Google ranking factors, prioritized. Largely working with startups and new ventures, it’s clear that countless continue their search for “SEO”

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Published in Advertising, Insights / Research, Mobile, PR, Search, Social Media

10 Comments

Do Startups Not Need to Be Profitable?

Wednesday, 14 August 2019 by Paul O'Brien

We’re in this really weird era as Silicon Valley creeps out to the rest of the world, in which investors elsewhere, traditional business owners, and the like, keep advising everyone to, “focus on customers,” “it’s all about revenue,” and questions such as this. Startups never needed to become profitable. Venture Capital investors fund EXITS Grants fund

funding investing profit profitability revenue startups

Published in Insights / Research, Search

28 Comments