Category: Paid Search | Page 2

Can I Get an S? Can I Get an M? Can I Get an X?

Thursday, 02 October 2008 by SEO'Brien

Is that grammatically correct? If S is a consonant, should it be “Can I Get a S?” an S? Who’s going? I couldn’t be more excited; the conference is expecting over 2,000 search marketing professionals, agencies, and marketers and I haven’t been to NYC in some time. Monday through Wednesday next week, the industry converges

Published in Conferences / Events, Google, Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Vendors / Agencies, Vertical Search, Yahoo!

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Online Shopping Expectations This Holiday

Friday, 26 September 2008 by SEO'Brien

eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options at a minimum. Surprisingly, according to a survey by Retail

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Published in Analytics, Brand Marketing, Comparison Shopping, Display Advertising, Insights / Research, Local, Paid Search, Search, Social Media, Web 2.0

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The Definitive Online Marketing Conferences List

Monday, 15 September 2008 by SEO'Brien

One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a

Published in Affiliate Marketing, Analytics, Blogs & Blogging, Brand Marketing, Comparison Shopping, Conferences / Events, Display Advertising, Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media, Vendors / Agencies, Vertical Search, Web 2.0

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Integrate Search Marketing with Offline! (for cryin’ out loud!)

Tuesday, 09 September 2008 by SEO'Brien

My heart bleeds with tears of sorrow at the discovery by iProspect and JupiterResearch that nearly half (45%) of search engine marketers do NOT integrate their search marketing efforts with offline channels. diable pensez-vous?!? (pardon my french) How can we be doing this when evidence consistently shows that a majority of searchers are driven to

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Published in Brand Marketing, Display Advertising, Paid Search, Search

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Chat with Online Marketing Heroes Author Michael Miller

Monday, 08 September 2008 by SEO'Brien

Book your calendar, next Wednesday morning (11 CST) to, effectively, hear from 25 of the most successful online marketing gurus in the business. Put this link on your calendar. No, we won’t all be on the air but Online Marketing Heroes author Michael Miller will be and it is a unique opportunity to talk with

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Published in Affiliate Marketing, Analytics, Blogs & Blogging, Brand Marketing, Comparison Shopping, Display Advertising, Fun, Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media, Vertical Search, Web 2.0

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Getting your events and promotions online

Thursday, 14 August 2008 by SEO'Brien

I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt: Most

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Published in Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media

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Who’s at Ad:tech next week?

Friday, 11 April 2008 by SEO'Brien

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one

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Published in Affiliate Marketing, Analytics, Blogs & Blogging, Brand Marketing, Comparison Shopping, Conferences / Events, Display Advertising, Fun, Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media, Vertical Search, Web 2.0

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