Pop Labs Conversion Closing Rap
Sunday, 06 April 2008
Poetic Prophet, Chuck, a Pop Labs super star and viral marketing genius (though they deal in SEO and search marketing) is turning interactive marketing concepts into original music. Here, a rap about making the right choices in your online marketing campaigns to increase not only traffic but the conversions you get. I’m looking forward to
- Published in Fun, Paid Search, Vendors / Agencies
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Paid Clicks are Dead. Long Live Paid Clicks!
Wednesday, 27 February 2008
According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society! I for
- Published in Google, MSN, Paid Search, Search, Yahoo!
Large Scale Bid Management – Pubcon 2007 session digest
Friday, 14 December 2007
After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns again.
- Published in Conferences / Events, Paid Search, Vendors / Agencies
Traditional Marketers Don’t Get It
Thursday, 11 October 2007
IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title an article, “Why Search Marketing Is So Hard,” but what it comes down to, in understanding why some marketers can’t catch on, is how search works. That search marketing is a radically different, alien form of advertising, to traditional marketers. What is second nature to
- Published in Paid Search, Search
Is Your Paid Seach Vendor Ignorant (or Incompetent)?
Thursday, 04 October 2007
Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that I want
- Published in Paid Search, Search, Vendors / Agencies