Startups Archives - Page 11 of 30

Peter Drucker: Decades Later, Perhaps More Relevant to the 21st Century

Thursday, 08 August 2019 by Paul O'Brien

The best way to predict the future is to create it. Management is doing things right; leadership is doing the right things. There is nothing so useless as doing efficiently that which should not be done at all. The most important thing in communication is to hear what isn’t being said. Knowledge has to be

Published in Advertising, Insights / Research, Startups

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Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by Paul O'Brien

Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you

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Published in Advertising, Insights / Research, PR, Search, Social Media, Startups

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The Disconnect Between Sales and Marketing

Wednesday, 24 July 2019 by Paul O'Brien

This is a topic that really intrigues. In part, simply because it’s a VERY frequently discussed topic and considered issue. Check it out, from a simple Google Search: Why Marketing and Sales Don’t Get Along – From Grow and Convert Why Sales and Marketing Don’t Get Along – Via Harvard Business Review 3 Reasons B2B

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Published in Advertising, Insights / Research, Search, Startups

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Is ‘Blitzscaling’ Choking Innovation – And Wasting Money?

Thursday, 11 July 2019 by Paul O'Brien

WIRED and Executive in Residence and faculty member at Columbia Business School, Leonard Sherman, published a great look today at the implication of substantial rounds of investment going into young companies. The idea behind the intent, known as Blitzscaling, is to fuel such innovations substantially enough that they can establish a global market share and

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Published in Startups

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Startup KPIs

Tuesday, 09 July 2019 by Paul O'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

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Published in Advertising, Analytics, Insights / Research, PR, Startups

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What Startup Founders with No Technical Skills Do During Incubation

Friday, 05 July 2019 by Paul O'Brien

I was inclined to put a brief Q&A in the experience where I mentor startups and founders, as I’m so frequently asked this that it’s certainly an FAQ. On further contemplation, this warrants an article. What do startups with no technical cofounders do during incubation? Seriously? It’s the most important work a venture does! The

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Published in Startups

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What Most Don’t Understand Becoming an Entrepreneur

Monday, 24 June 2019 by Paul O'Brien

Becoming. That word. Entrepreneur is a personality trait Startup founder, business owner, inventor, executive… those are titles and roles someone can become. And they’re distinctly different things someone can become. Entrepreneur means you constantly see gaps in the market and move your own resources to create new opportunities. It’s a tendency you have, or don’t. And

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Published in Startups

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