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Driving Innovation in Corporate Environments

Thursday, 02 January 2025 by
Established companies often lag behind startups in innovation due to structural and cultural constraints. Designed to operate with agility and a high tolerance for risk, founders are pursuing specific solutions to uncovered opportunities and work at a pace necessary to get out in front of competition; large organizations, by contrast, naturally prioritize stability, efficiency, and
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Pipeline > Data > Community > Audience > Customer

Thursday, 19 December 2024 by
Why Pipelines Trump Customers: Rethinking Value Creation in Startups It’s often said that “every startup needs customers.” That’s true. Without someone paying for your product or service, you don’t have a business. But this oft-repeated mantra misses the mark entirely when it comes to understanding value creation—the kind of value venture capitalists care about. Owning
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How to Get More Out of Entrepreneurs

Thursday, 12 December 2024 by
Whether you are an investor, a founder seeking advice, a business owner, or someone working through a city to encourage economic growth, we can be certain that you engage with people who are entrepreneurial. Certain of that, having read the body of works about entrepreneurship, the studies about entrepreneurs, and even the psychological works related
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Why AI Agents Will Build the Next Wave of Startups: The Death of Marketing Teams

Thursday, 05 December 2024 by
For decades, startup experienced professionals, researchers, and classically trained marketers, have been reinforcing as best we can that it is well established, proven, and certain, that marketing (aside from team) is the single greatest cause of a startup’s success or failure. We’ve been trying to explain this for the sake of the economy, of founders,
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You Can Develop the Personality Traits that Correlate with Startup Success, Here’s How

Thursday, 21 November 2024 by
Launching a startup demands resilience, creativity, and a touch of audacity. Like it or not (and even agree with it or not), the research is well established finding that certain personalities, and the characteristics of a person, to some extent more than experience or skills, determine success or failure.  Oxford Internet Institute, University of Oxford, University
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Using ChatGPT for Your Startup’s Success

Tuesday, 19 November 2024 by
Imagine having a tireless, ever-learning partner in your startup journey — one that adapts to your style, anticipates your needs, and delivers actionable insights in seconds. AI isn’t just a tool; it’s a catalyst for your decision-making, growth, customer discovery, testing ideas, fueling creativity, and getting things done (execution). While many tools and other platforms
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The Unfair Advantage: 10 Books Every Founder Needs Because Marketing, Teams, and Persuasion Matter Most

Monday, 18 November 2024 by
Success in startups, initial funding, and traction, don’t come from ideas and MVPs — it’s built on the pillars of marketing, team-building, and persuasion. These three areas consistently prove to be the leading causes of success — or failure — for founders. Yet, despite the endless lists of “must-read” startup books, founders continue to stumble
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