Startups Archives - Page 30 of 37

What Startups Should Expect from a PR Agency

Monday, 20 October 2014 by Paul O'Brien

A couple years ago, Mark Cuban highlighted in his book, How to Win at the Sport of Business, quite clearly and famously, that “startups should never hire a PR firm.” Who am I to contest a man with a track record that makes my own impact on entrepreneurs look non-existent. But, given my work in

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Published in PR, Startups

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AT&T Innovation Center in Austin by 2015

Tuesday, 19 August 2014 by Paul O'Brien

Dallas based AT&T, in the midst of serious competition for access to Austin’s incredibly innovative startup community, has announced plans for a Center for Innovation on downtown Austin’s Congress Avenue. Part of a developing trend among technology companies to open offices in downtown Austin’s central corridor, AT&T’s new multimillion-dollar facility will be housed in 15,000

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Published in Startups

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Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

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Google Analytics for Startups

Thursday, 10 July 2014 by Paul O'Brien

Some time ago, I had the honor of speaking during PeopleFund’s Innovation Week on the question of how to make the most of Google Analytics, with the fewest resources. Simply put, what every startup should do to make the platform one of their most valuable tools. Isn’t it already one of a startup’s most valuable tools??

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Published in Analytics, Startups

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Startup Advisors vs. Mentors

Tuesday, 01 July 2014 by Paul O'Brien

Words tossed about so frequently in startup communities, it is easy to conclude they mean the same thing; that it doesn’t matter what such people are called, as long as you have some, you’re in good shape. But is that really so? Over the years, I’ve come to notice that startup communities collect mentors as though they are

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Published in Startups

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Work, Live, and Play in a Futuristic Phoenix

Tuesday, 17 June 2014 by Paul O'Brien

The result of a collaboration between Arizona State University’s (my alma mater by the way) Center for Nanotechnology in Society and The Design School at the Herberger Institute for Design and the Arts, Phoenix, AZ is exploring how life in the Valley may look, decades from now. Darren Petricci, achitect and professor in the Design

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Published in Industry, Insights / Research, Startups

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Why Startups Need Consultants & Advisors

Monday, 02 June 2014 by Paul O'Brien

Silicon Valley thrives on fractional teams. I speak from experience as one of those consultants. There are two fairly unique characteristics of the Valley, unique in that I’ve not found them to work exactly the same way in other communities: Knowledge is freely available. You don’t pay for what & how, you pay for talent – execution. Lean

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Published in Startups

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