startups Archives - Page 18 of 18

Understanding Online Video

Saturday, 04 April 2009 by Paul O'Brien

Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily

Published in Advertising, Insights / Research

3 Comments

On the Growth of an Internet Startup

Thursday, 02 April 2009 by Paul O'Brien

We’re in for a rough year. You heard it here first (*tongue in cheek*); there is some indication that the economy is chugging along more slowly than usual and with Obama in office, we’re in for “Change.” That can only mean one thing, well, three things: tightening belts, possible layoffs, maybe some mortgage foreclosures. Take

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Published in Analytics, Blogs & Blogging, Industry, Insights / Research, Natural Search / SEO, Paid Search, Search, Social Media, Vendors / Agencies

12 Comments

Modeling Search and User Behavior to Measure Campaign Performance

Wednesday, 30 May 2007 by Paul O'Brien

The concept of using behavior, namely search behavior, to understand user intent and awareness is difficult to grasp. In an industry in which focus groups and panels are the norm, the most alien of insights is that of the searcher but, consider, the ability to track the behavior of an immense audience actively seeking, evaluating,

Analytics business intelligence intelligence market intelligence market validation Search startups validation

Published in Advertising, Insights / Research, Search

5 Comments

Killer Startups and Web 2.0 Developments

Wednesday, 09 May 2007 by Paul O'Brien

I spent a few minutes at True Ventures last night, home to comparison shopping datafeed start-up SingleFeed (of which, from time to time, I’ve encouraged your consideration). That entrepreneurial environment holds tremendous appeal for me due to the passion, innovation, and risk taken by all who endeavor to create and I always enjoy translating offline

news startups Web 2.0

Published in Blogs & Blogging, Fun, Social Media, Web 2.0

1 Comment