Austin Startup Week
Thursday, 11 August 2011
- Published in Startups
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See You At TechCrunch50?
Thursday, 10 September 2009
Monday and Tuesday next week, September 14-15, the industry’s exciting technologies and entrepreneurs converge on San Francisco and the San Francisco Design Center Concourse for one of the most influential events for startups and web services. Last year, TC50 hosted 250 start-up and early-stage companies, pitching to thousands of 2,000 attendees and buyers, VCs and
- Published in Conferences / Events
Understanding Online Video
Saturday, 04 April 2009
Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could easily
- Published in Advertising, Insights / Research
Modeling Search and User Behavior to Measure Campaign Performance
Wednesday, 30 May 2007
The concept of using behavior, namely search behavior, to understand user intent and awareness is difficult to grasp. In an industry in which focus groups and panels are the norm, the most alien of insights is that of the searcher but, consider, the ability to track the behavior of an immense audience actively seeking, evaluating,
- Published in Advertising, Insights / Research, Search