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A Prius in Austin, TX

Wednesday, 01 June 2011 by Paul O'Brien

Having been in Austin for about 6 months now, there’s one irrefutable fact that everyone in Austin acknowledges with a cock-eyed smile; Californians love Austin, perhaps too much. More than that, Steiner Ranch (the neighborhood in which we settled) seems to be the magnet for relocations from the Sunshine State. One of those transplants myself,

Published in Austin, Insights / Research, Local, Startups

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Understanding Customers with Social Profile Data

Friday, 06 May 2011 by Paul O'Brien

It was just about a year ago that I was thrilled by my discovery of a brilliant startup helping businesses profile their customers through social network data. While we’re all excited about the promise of social marketing and media, understanding who is paying attention, what works, and who cares is still a challenge. For all

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Published in Social Media

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10 Most Important Questions About Blogging with Shawna Seigel

Tuesday, 05 April 2011 by Paul O'Brien

Monday night I have the pleasure of sharing some air time with Shawna Seigel for a discussion of blogging and eCommerce. Host of the WebmasterRadio.FM program eCom Experts, Shawna Seigel, is one of the leading Yahoo Store experts and founder of 1 Choice 4 Your Store. Blog about your passion for your business The single

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Published in Search, Social Media

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SXSW ’11 Panel to Watch: Left Brain Search = Google. Right Brain Search = X

Monday, 28 February 2011 by Paul O'Brien

Ever wonder why Google isn’t very helpful in finding something to do? While search engines are pretty good at finding information, they are terrible user experiences for those hoping to conveniently consume and digest that information (sorry for the food analogy). The solution lies in the sentiment of the audience. Mood based discovery engine Moodfish

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Published in Search

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What Google’s Content Farm News Means To You

Friday, 25 February 2011 by Paul O'Brien

For months, years, Google has been lambasted for the decreasing quality of their results. Annoyed by search results page dominated by the likes of Demand Media and other content farms, fed up with comment spam, and frustrated to the lengths everyone will go to own SERPs, the industry and consumers alike have cried from the

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Published in Search

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Most Successfully Promoted Brand at Super Bowl XLV

Tuesday, 08 February 2011 by Paul O'Brien

From snow in Michigan, to catering in Phoenix, from hummus and Sushi in California, to fried jalapeños in Texas, I’ve been to my share of Super Bowl parties, but this is the first during which I almost spit out my food. No, it wasn’t the sweet and spicy combination of jalapeños in beer batter nor

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Published in Advertising

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What Mobile Means to Google Search

Saturday, 29 January 2011 by Paul O'Brien

I can’t imagine this is an entirely original idea, it’s come up a couple times in discussions I’ve had with folks the last few days, but I think it’s both a brilliant conspiracy theory and a trend heavily rooted in reality. Google is Most Threatened by Mobile Think back to your experience on the internet

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Published in Google, Mobile, Search

2 Comments