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Promoting Your Business with a WordPress Plugin

Thursday, 08 March 2012 by Paul O'Brien

Few marketers, and even fewer entrepreneurs and business owners, realize the significance of WordPress. With the hype and popularity of Tumblr (to be sure, it’s growing like a weed), this CMS (Content Management System) is easily discarded as a tool used by blogs and bloggers. Any idea how many blogs are in the world? I

Published in Advertising, Search, Startups

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How to Set Up a Facebook Page

Monday, 05 March 2012 by Paul O'Brien

Today, exactly how one would go about setting a fan page up in the first place. It may be simple for the tech-savvy, but the less experienced web surfers may have some trouble. Hopefully this quick tutorial helps clear up any issues you may run into. A Facebook page for your group can really help

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Published in Social Media

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The Wisdom of YOUR Social Media Crowds

Tuesday, 22 November 2011 by Paul O'Brien

The breadth of social media in one place

I’ve had the distinct pleasure of being surrounded by some amazing social media minds. From working relationships to loose affiliations as neighbors, I consider folks like Michael Brito, Dave Evans, Alex Mouldovan, Mike Merrill, and Deb Robison (who is getting older today so wish her a Happy Birthday!) among those who influenced my path towards

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Published in Analytics, Social Media

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Austin Startup Week

Thursday, 11 August 2011 by Paul O'Brien

Some major movers and shakers in Austin are pulling together the first of a series of events focused on Austin’s incredible startup scene. Scheduled for 5 days in September (6 – 10, 2011), Austin Startup Week will expose you to the hottest Austin Startups and the people that make them happen. The goal? “To create an

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Published in Startups

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Why & How to Market with Infographics

Thursday, 14 July 2011 by Paul O'Brien

Assuming you haven’t lost power at your home and been off line in the past couple years, you are fully aware of the proliferation of infographics as a marketing and communication tool. Perhaps a revolution in online content, not since online video has the way we consume content online evolved so effectively – and I’d

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Published in Advertising, Insights / Research, Social Media

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e-Commerce Provider Comparison: Shopify, BigCommerce, Volusion, Pinnacle Cart…

Friday, 24 June 2011 by Paul O'Brien

If you’ve ever ventured in to e-Commerce, you know that the platform choices can be mind boggling. From developing your own store to hosting it with a WordPress plugin to leveraging a 3rd party provider to getting started on a fully hosted service like Etsy, the options are so complex that it’s not a question

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Published in eCommerce

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Using Google Analytics to Measure Word of Mouth

Monday, 06 June 2011 by Paul O'Brien

One of the most difficult channels to effectively measure is the word of mouth marketing that exists on behalf of your brand. Influenced by the quality of your experience, price, marketing, and sales, the amount of traffic to your site through WOM can be one of the most telling and universally relevant metrics in your

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Published in Analytics

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