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Yahoo, Microsoft, Google oh my! (part 2 – the acquisition)

Wednesday, 06 February 2008 by Paul O'Brien

As questions whirl about the bid from Microsoft to acquire Yahoo!, I’m still astounded at how the focus of the media is on Search and what such a merger of traditional technology and internet behemoths will mean for Yahoo’s share of search relative to Google. The fact is, Google’s core technology and search science means

Published in Search

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Peel Away Advertising for your Site or Blog

Monday, 04 February 2008 by Paul O'Brien

ProfitPeelers has launched, in beta, an affiliate web service allowing publishers to easily add a script to their site that adds a peel away ad to the page. These unobtrusive ads are believed to convert at much higher rates meaning more dollars for publishers and more opportunity for marketers. I’m excited about the ease of

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Published in Advertising

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Universal Search by Vertical

Wednesday, 30 January 2008 by Paul O'Brien

Can I take a moment and violate what is perhaps one of the more pervasive of the seven deadly sins? I recently had the honor of playing a role (albeit a bit part) in the release of the first blended vertical search technology. Monday, time based local search engine Zvents released Federated Local Search blending

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Published in Search, Social Media

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Weighting the Value of Inlinks by Your Domain’s Life

Wednesday, 30 January 2008 by Paul O'Brien

Does anyone know… Does Google weight the value of inlinks relative to the lifespan of a website? While debating with some friends the question of buying links, I argued that buying links has its place in that new businesses, new companies with no brand recognition, reputation, or awareness, need way to catch up to the

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Published in Insights / Research, Natural Search / SEO

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See you at Web 2.0 – The New Rules for Business

Thursday, 24 January 2008 by Paul O'Brien

Next week is Webguild’s Second Annual Web 2.0 Conference & Expo at the Marriott in Santa Clara, CA. January 29th will bring together a thousand industry leaders, marketers, and professionals to cover popular Web 2.0 technologies and the future direction of the web. Learn from industry experts (yes, I’ll be there so you can include

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Published in Conferences / Events

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Click Here – The Importance of Anchor Text

Wednesday, 23 January 2008 by Paul O'Brien

There is a fascinating SERP artifact which almost prompts me to question whether or not there is no more valuable focus in SEO than anchor text. Anchor text you ask, how can that possibly be most important?? Well in truth, I’m not supposing it is but give these searches a moment of your time. “Click

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Published in Fun, Natural Search / SEO

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Easily Add Video to your Site – Google Adsense Links to YouTube

Saturday, 05 January 2008 by Paul O'Brien

This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site. “A new way to enrich your site

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Published in Advertising, Social Media

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