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A Little About Me

Tuesday, 02 December 2008 by Paul O'Brien

Welcome back to those of you in the U.S. and happy holidays to all! Before the Thanksgiving holiday, I had the distinct pleasure of connecting with Duane Forrester re: some personal Q&A for Search Engine Land. Duane is an in-house SEM with Microsoft and author of How to Make Money with Your Blog. He also

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Published in Surplus

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Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be

Tuesday, 11 November 2008 by Paul O'Brien

WordPress – The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors: Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger. The WordPress platform provided by wordpress.org: The downloadable version of WordPress

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Published in Blogs & Blogging, Insights / Research, Vendors / Agencies

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Do you Send your Traffic Away?

Friday, 07 November 2008 by Paul O'Brien

An interesting question was recently asked of me, “do you have a Facebook group for you business and do you send people from your site to the Facebook group?” Personally, Facebook is fantastic for creating a community, separate from your site and brand. In much the same way that there is, perhaps, no better recruiting

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Published in Insights / Research, Social Media

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Vertical Ad Networks

Wednesday, 29 October 2008 by Paul O'Brien

Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, the

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Published in Display Advertising, Vendors / Agencies, Vertical Search

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The 4 Fundamental Web Technologies for User Retention

Friday, 24 October 2008 by Paul O'Brien

Standing in the shower this morning I had one of those epiphanies (yes, I know, perhaps TMI but I like to paint a picture in your mind so you can follow along with my logic 🙂 ). This was an epiphany while contemplating why people stay with a website. As I considered all of the

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Published in Comparison Shopping, Google, Insights / Research, Natural Search / SEO, Search, Social Media

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Omniture Aquires Mercado – End to End Demand Engine in the Works

Monday, 20 October 2008 by Paul O'Brien

Last week, web site analytics engine Omniture agreed to acquire Mercadoâ€™s multi-channel retailer site search and merchandising businesses. Macyâ€™s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and

Published in Analytics, Insights / Research, Paid Search, Search, Vendors / Agencies

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Paid Search Drives Organic Search Traffic – A 48 Hour Case Study

Thursday, 16 October 2008 by Paul O'Brien

What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign for a

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