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Who’s at Ad:tech next week?

Friday, 11 April 2008 by Paul O'Brien

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one

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Published in Advertising, Conferences / Events, eCommerce, Insights / Research, Local, Search, Social Media

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Pop Labs Conversion Closing Rap

Sunday, 06 April 2008 by Paul O'Brien

Poetic Prophet, Chuck, a Pop Labs super star and viral marketing genius (though they deal in SEO and search marketing) is turning interactive marketing concepts into original music. Here, a rap about making the right choices in your online marketing campaigns to increase not only traffic but the conversions you get. I’m looking forward to

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Published in Fun, Paid Search, Vendors / Agencies

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Seeking Business/Marketing Analyst

Thursday, 03 April 2008 by Paul O'Brien

I’m looking to hire a talented, driven Business Analyst, motivated by the rapid pace and growth of startup internet technologies and businesses. For those of you that know me, you’ll appreciate that I need someone with substantial analytics experience and a desire for a fast-paced environment. This person will lead the development of metrics dashboards

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Published in Analytics

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Why You Need A Blog

Thursday, 13 March 2008 by Paul O'Brien

I’ve had a dozen folks ask me about blogs since only the first of the year so here’s an episode from CommonCraft Productions, allowing me to, once again, cop out on a real post (I promise I won’t make it a habit) The CommonCraft Show has found a niche with these unique videos providing brief

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Published in Blogs & Blogging

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Online Marketing Heroes

Wednesday, 05 March 2008 by Paul O'Brien

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media

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Paid Clicks are Dead. Long Live Paid Clicks!

Wednesday, 27 February 2008 by Paul O'Brien

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society! I for

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Published in Advertising, Search

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Performance Based Web Design

Tuesday, 26 February 2008 by Paul O'Brien

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how effectively a