Industry Archives - Page 7 of 51

Do Startups Not Need to Be Profitable?

Wednesday, 14 August 2019 by Paul O'Brien

We’re in this really weird era as Silicon Valley creeps out to the rest of the world, in which investors elsewhere, traditional business owners, and the like, keep advising everyone to, “focus on customers,” “it’s all about revenue,” and questions such as this. Startups never needed to become profitable. Venture Capital investors fund EXITS Grants fund

Published in Insights / Research, Search

28 Comments

Peter Drucker: Decades Later, Perhaps More Relevant to the 21st Century

Thursday, 08 August 2019 by Paul O'Brien

The best way to predict the future is to create it. Management is doing things right; leadership is doing the right things. There is nothing so useless as doing efficiently that which should not be done at all. The most important thing in communication is to hear what isn’t being said. Knowledge has to be

business entrepreneurship leadership management marketing startups

Published in Advertising, Insights / Research, Startups

8 Comments

Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by Paul O'Brien

Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you

entrepreneurship marketing product sales

Published in Advertising, Insights / Research, PR, Search, Social Media, Startups

20 Comments

The Disconnect Between Sales and Marketing

Wednesday, 24 July 2019 by Paul O'Brien

This is a topic that really intrigues. In part, simply because it’s a VERY frequently discussed topic and considered issue. Check it out, from a simple Google Search: Why Marketing and Sales Don’t Get Along – From Grow and Convert Why Sales and Marketing Don’t Get Along – Via Harvard Business Review 3 Reasons B2B

marketing sales

Published in Advertising, Insights / Research, Search, Startups

8 Comments

Too Frequently Asked: How difficult is it to get 20,000 unique visitors a month from Google?

Tuesday, 23 July 2019 by Paul O'Brien

It’s actually quite easy BUT keep in mind SEO is not a specific, single channel. You will NOT get there by URLs, keywords, and links alone. Google is looking for high quality results for their users and there are an increasing number of metrics used to determine that you are delivering as much. The thought

Google search engine optimization seo Social Media

Published in Advertising, PR, Search

10 Comments

Startup KPIs

Tuesday, 09 July 2019 by Paul O'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

entrepreneurship key performance indicators kpis metrics startups

Published in Advertising, Analytics, Insights / Research, PR, Startups

8 Comments

Justifying Analytics – How Every Business Knows What to Do

Tuesday, 21 May 2019 by Paul O'Brien

Not long ago, I shared a tweet that went a bit viral, noting that in our exuberance of things like “Big data” and “Machine Learning,” and through our Education system’s increasing focus on STEM, we’d do well in society to ensure merely that everyone has a basic understand of the data that’s available thanks to

Analytics business intelligence data data warehouse

Published in Advertising, Analytics, Insights / Research

6 Comments