Industry Archives - Page 9 of 52

Startup KPIs

Tuesday, 09 July 2019 by Paul O'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

Published in Advertising, Analytics, Insights / Research, PR, Startups

8 Comments

Justifying Analytics – How Every Business Knows What to Do

Tuesday, 21 May 2019 by Paul O'Brien

Not long ago, I shared a tweet that went a bit viral, noting that in our exuberance of things like “Big data” and “Machine Learning,” and through our Education system’s increasing focus on STEM, we’d do well in society to ensure merely that everyone has a basic understand of the data that’s available thanks to

Analytics business intelligence data data warehouse

Published in Advertising, Analytics, Insights / Research

6 Comments

A Thought on Being the Best Online Marketer You Can Be

Tuesday, 30 April 2019 by Paul O'Brien

Digital marketing, online marketing, internet marketing, interactive, social media, content marketing, growth hacking…. it’s enough to make your head swim! And in my experience with most who use those terms, they’re really just tactical specialists who have a skill in an online media channel. The bottom line is that Online Marketing is Marketing, online. Digital

Advertising seo social marketing

Published in Advertising, Social Media

2 Comments

How do you compete with a startup doing the same thing as you?

Tuesday, 19 March 2019 by Paul O'Brien

Also known as Cheaper / Better / Faster, you get to pick two. How do you compete with a startup doing the same thing as you? You study them. It’s called Marketing. That’s what Marketing actually is, too many think it means promotion or advertising. see: Is Advertising Marketing? The Best Marketing Advice to Give a Startup

competition competitive advantage competitors entrepreneurship innovation marketing

Published in Advertising, Featured, PR, Search, Startups

23 Comments

The Networking to do BEFORE you Startup

Monday, 18 March 2019 by Paul O'Brien

A simple list of five. The FIVE groups of people to start networking before you start anything… Toward investors. Start now. Getting know them before you need them. Get to know those who will likely support what you’re doing. They’re advisors so they can invest, not banks that are just there for capital. With potential

connections entrepreneurship introductions meet meeting meetup network networking startup

Published in Industry, Startups

3 Comments

From Automobile to Innovation – Stories of Entrepreneurship

Sunday, 13 January 2019 by Paul O'Brien

I didn’t grow up around incredible cars, nor in a family of enthusiasts, but a few of my earliest and fondest memories involve automobiles. The first was as a child, being driven to school by mom, when she shared a passing anecdote that she had always wanted to be a race car driver (that story

automobiles automotive autos education entrepreneurship history Industry innovation startups

Published in Industry, Startups

11 Comments

Why Businesses Neglect Advertising (and why you shouldn’t)

Monday, 07 January 2019 by Paul O'Brien

Why do people think they don’t need to spend money on advertisements? It’s a great question and as one first posed to me in the new year; it felt like a calling to answer it. Why don’t businesses readily advertise?? Strap it, I’m going to criticize us all. Two reasons The internet has led a

advertisements Advertising billboards marketing promotion

Published in Advertising

8 Comments