Industry Archives - Page 9 of 54

Education in Marketing and Entrepreneurship

Thursday, 17 October 2019 by Paul O'Brien

Two VERY different things. Love this question, I mentor in our local High School program and with University incubators and accelerators. Our schools can do better, if we help them do so. Peter Drucker (economist notable in the 70s and 80s), “Only two things create value in business – Marketing and Innovation; and Marketing is the

Published in Advertising, PR, Social Media, Startups

2 Comments

The Insecurity of Costs – Accelerating New Business Development

Monday, 09 September 2019 by Paul O'Brien

GENERAL STARTUP STATISTICS 69 percent of U.S. entrepreneurs start their businesses at home. According to the National Association of Small Business’s 2017 Economic Report, the majority of small businesses surveyed are LLCs (35 percent) followed by S-corporations (33 percent), corporations (19 percent), sole proprietorships (12 percent), and partnerships (2 percent). 51 percent of people asked, “What’s the best way

accelerators economic development entrepreneurship incubators

Published in Industry, Insights / Research, Startups

13 Comments

How to SEO, Considering the Top 10 Google Ranking Factors

Monday, 09 September 2019 by Paul O'Brien

Despite my frequently sharing that I don’t do SEO, an SEO piece for those trying to figure it out. One of the most notable people in Search, Rand Fishkin, just published this data. The 26 Google ranking factors, prioritized. Largely working with startups and new ventures, it’s clear that countless continue their search for “SEO”

Google ranking search engine optimization seo

Published in Advertising, Insights / Research, Mobile, PR, Search, Social Media

10 Comments

Wasting Development Cycles to Update Content is Absurd

Tuesday, 27 August 2019 by Paul O'Brien

Yeah that’s a bottle of wine. And I know what you’re thinking… “What they heck does a bottle of wine have to do with content and web development?!” Well, a good CMS is like a fine bottle of wine; with just enough of it, you’ll forget your problems. With the startup community, and in incubators,

blogging cms content marketing web development websites wordpress

Published in Social Media, Startups

6 Comments

Do Startups Not Need to Be Profitable?

Wednesday, 14 August 2019 by Paul O'Brien

We’re in this really weird era as Silicon Valley creeps out to the rest of the world, in which investors elsewhere, traditional business owners, and the like, keep advising everyone to, “focus on customers,” “it’s all about revenue,” and questions such as this. Startups never needed to become profitable. Venture Capital investors fund EXITS Grants fund

funding investing profit profitability revenue startups

Published in Insights / Research, Search

28 Comments

Peter Drucker: Decades Later, Perhaps More Relevant to the 21st Century

Thursday, 08 August 2019 by Paul O'Brien

The best way to predict the future is to create it. Management is doing things right; leadership is doing the right things. There is nothing so useless as doing efficiently that which should not be done at all. The most important thing in communication is to hear what isn’t being said. Knowledge has to be

business entrepreneurship leadership management marketing startups

Published in Advertising, Insights / Research, Startups

8 Comments

Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by Paul O'Brien

Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you

entrepreneurship marketing product sales

Published in Advertising, Insights / Research, PR, Search, Social Media, Startups

20 Comments