Industry Archives - Page 5 of 51

Opportunity. What is causing so many people to move to Austin? Not (just) Tech, nor Startups, it’s Opportunity

Monday, 12 April 2021 by Paul O'Brien

Opportunity Education Technology Entrepreneurs Infrastructure Resulting in Opportunity. You know that licking of your lips and grasping at air that one does when trying to put in to words a dream. How you think through, as you’re talking with someone, something you just can’t quite simplify. What I’m thinking about is not a dream but

Published in Economic Development, Industry, Insights / Research

27 Comments

Can You Tell When a Digital Marketing Plan Will Fail?

Wednesday, 18 November 2020 by Paul O'Brien

A marketing plan is more like a flywheel, not a funnel.

Advertising digital digital marketing marketing online marketing plan promotions roadmap

Published in Advertising, Insights / Research, PR, Search, Social Media

11 Comments

Resume Not Landing You That Job? Stop the Keywords, Start Optimizing

Tuesday, 27 October 2020 by Paul O'Brien

To take a look at even the most advised of resume writing guides is to take a step back into the history of web page design; everyone writing a resume is being taught and encouraged to create a website circa 1999. While such designs look prettier than the old text-laid-out-on-a-page, in thinking about a resume

employment hrtech jobs resume

Published in Insights / Research, Search, Social Media

8 Comments

WTH Happened to the News?

Tuesday, 29 September 2020 by Paul O'Brien

On September 11th, a notable day in United States and by extension, throughout the world, Townhall (a clearly conservative political voice), rang the headline, “AG [U.S. Attorney General] Barr Rips National Media as a ‘Collection of Liars’ Over Riot Coverage.” Now, before I fire you up about either side of the political aisle, the looming

bias media media bias misinformation news propaganda

Published in Industry, Insights / Research

No Comments

Why a Competitive Analysis is a First Step as a Founder

Thursday, 17 September 2020 by Paul O'Brien

There is a trick to entrepreneurship, to starting a venture, that no one really ever talks about. Not sure why they don’t talk about it… perhaps because they don’t understand how to do it… perhaps because everyone is selling something… perhaps because they’ve hired help and it sucked… regardless, I’m going to let you in

competitive analysis competitors entrepreneurship marketing startups

Published in Advertising, Featured, Insights / Research, Startups

44 Comments

The Funding Flywheel

Wednesday, 09 September 2020 by Paul O'Brien

Businesses and startup founders learn early of a critical methodology in sales referred to as a funnel. Developing products and services, marketing is the process therein by which organizations get to know potential customers and then profile people so as to better understand the needs and motivations. The goal, of course, being the conversion of people

angel investors entrepreneurship flywheel funding fundraising funnel startups venture capital

Published in Advertising, Startups

35 Comments

Yes, NOW is a Good Time to Startup

Thursday, 03 September 2020 by Paul O'Brien

Nearly three quarters of the way through 2020, and with the world fully settled into the “new normal,” quarantine, “the recession?,” (or whatever it is that we’re calling this strange state of things), it’s still very frequently asked, “Is a time like this good time to start a startup?“ The best time is yesterday. The

economy entrepreneurship recessions startup

Published in Industry, Insights / Research, Startups

1 Comment