Industry Archives - Page 10 of 53

Why Businesses Neglect Advertising (and why you shouldn’t)

Monday, 07 January 2019 by Paul O'Brien

Why do people think they don’t need to spend money on advertisements? It’s a great question and as one first posed to me in the new year; it felt like a calling to answer it. Why don’t businesses readily advertise?? Strap it, I’m going to criticize us all. Two reasons The internet has led a

Published in Advertising

8 Comments

How Silicon Valley Really Got Its Start: In Fashion Tech

Friday, 21 December 2018 by Paul O'Brien

It was in 1848, that a carpenter by the name of James Marshall spotted gold at Sutter’s Mill in Coloma, Calif. Soon hopeful prospectors flooded the Golden State in search of their fortunes. Today’s gold rush is, of course, the venture capital discovered in them thar hills; with entrepreneurs flooding the Valley in search of their

innovation silicon valley startups tech technology

Published in Industry, Insights / Research

8 Comments

How Top Startup CEOs and VCs Find Time to Tweet so Much

Wednesday, 17 October 2018 by Paul O'Brien

I was peppered with this question six ways to Sunday recently and honestly, I couldn’t help but wonder if the public attention on Trump and Elon Musk’s tweets, haven’t had something to do with everyone asking how (or really why) these people in presumably busy and important roles, manage the time to bother tweeting. In

ceo elon musk marketing social marketing Social Media trump tweet tweeting twitter vc

Published in Social Media, Startups

6 Comments

What Does it Mean to be Working in Technology?

Friday, 13 July 2018 by Paul O'Brien

Frankly, I hate how, since the dawn of the computer and internet, when we say “technology” we tend to presume only software, web sites, and smartphones. “Technology” does not mean semiconductor and code! The application of scientific knowledge for practical purposes The idea of technology was defined in 1829! Technology (“science of craft”, from Greek, techne, “art, skill, cunning

computer high tech innovation internet semiconductor smartphone software startup tech technology

Published in Industry, Insights / Research, Startups

18 Comments

Learning from Google Analytics in Workforce Development

Tuesday, 05 June 2018 by Paul O'Brien

Recently, Trevor Boehm, program Director at the Techstars Impact Accelerator and founder of Assemble, had me stand in a line. Not just any line mind you, I stood in a line with the exceptional entrepreneurs of Impact Hub’s Workforce Development Accelerator. At one end of the line, those who felt “metrics” were of great importance in

Analytics classes data education impact incubator jobs metrics tracking training workforce development

Published in Analytics, Local

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Start Up Right: Know Your Potential Customers

Tuesday, 22 May 2018 by Paul O'Brien

Every entrepreneur struggles with the idea of traction. The word we hear uttered by investors, mentioned by advisors, cited in blog posts, and the holy grail of entrepreneurship, traction, really means a lot of different things to any number of people. And still, as we venture forth, we’re constantly focused on customers and what I’ve noticed

customers profiles profiling traction

Published in Brand Marketing, Insights / Research, Social Media, Startups

4 Comments

The Fore Steps to a Startup’s Addressable Market

Tuesday, 12 December 2017 by Paul O'Brien

Here’s the thing, I suck at golf and as an entrepreneur’s entrepreneur, I can’t fathom making myself available for 5 hours to putt around a golf course. Yet, succeeding as a founder might be as commonplace as hitting a hole in one… very least, it’s fair to say you have to shoot par. Rest assured,

4ps addressable market customer profiles customer segmentation market segmentation marketing tam

Published in Advertising, Insights / Research, Startups

9 Comments