Search Behavior and a Proxy Site (yes, its a full day!)
Wednesday, 06 December 2006
The holidays sure keep us busy don’t they!? I confess my recent intermittent posts are not a result of the busy season but attention to new research and my support of a couple remarkable blogs. I anxiously await the results of a comprehensive study of online searcher behavior correlated with online activity and time spent,
- Published in Comparison Shopping, Insights / Research, Natural Search / SEO, Search, Vendors / Agencies
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New Yahoo! Ambassador certification
Monday, 04 December 2006
Yahoo’s Search Marketing Ambassador training and the test for certification have been updated to reflect the new features and enhancements to Yahoo! Sponsored Search. In order to retain your Ambassador designation beyond January 31st, 2007, you are required to pass the new test. As an added bonus though, if you pass the new test by
- Published in Search
Yahoo! Ambassador update
Monday, 27 November 2006
With a new Yahoo! Sponsored Search platform upon us, I decided to update my accredation with a review of Yahoo’s Ambassador training. The Yahoo! Search Marketing Ambassador Program helps search engine marketers (SEMs) and agencies maintain Sponsored Search and Local Sponsored Search expertise through training with professional certification from Yahoo! Search Marketing. With this status,
- Published in Search
Search For Insights
Friday, 17 November 2006
From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group of
Sitemap consistency between Yahoo!, Google, and MSN
Friday, 17 November 2006
In case you haven’t heard yet, Google, Yahoo! and Microsoft recently announced that they will recognize the same Sitemap settings and structure.Sitemaps are an easy way for webmasters to inform search engines about the pages on their sites that are available for crawling. Simply put, a Sitemap is an XML file that lists URLs of
- Published in Search
Let Offline Experiences be your Guide
Monday, 06 November 2006
This weekend I had the good fortune to spend some time with Elliot Sloan, lead singer of Blessid Union of Souls at a Train concert. I often feel so focused on the day-to-day opportunities and challenges of online marketing that I fear losing perspective on traditional marketing; this experience was a refreshing view of event
- Published in Brand Marketing, Fun, Natural Search / SEO, Search
Great Articles and Blogs
Thursday, 02 November 2006
Not much time to post today so here’s a quick update on some great sites I’ve been meaning to share. One is a blog, the other two merely articles but all great additions to your RSS Feed ReaderLee Odden runs Online Marketing Blog, a wonderful summary of news, great articles, and blog reviews. His marketing
- Published in Blogs & Blogging, Natural Search / SEO, Paid Search, Search
