Conversion Rate from Paid & Natural Search is equal!?!?
Friday, 29 September 2006
Internet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is about equal.I hope you aren’t misled by the article. Let me be clear first, I’m not going to discuss the difference between paid and organic search; You are being misled in that a 9% difference
- Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search
1 Comment
A Search Engine for Online Marketing
Wednesday, 20 September 2006
Online marketing professionals have a new resource born of our own industry to help them conduct research, ask questions, and learn the business. With the help of Swicki, a search engine designed to search only online marketing content has been developed. The engine supports web 2.0 technologies allowing users to recommend sites/content to be included
- Published in Fun, Insights / Research, Search, Vertical Search
Behavioral Search Marketing
Tuesday, 29 August 2006
Users search an average of 4 times before making a purchase so a bid strategy that tracks against the last search made before the purchase fails to reach customers at the start of their shopping experience. Study search behavior for each of your product types (not just your industry) to understand how customer might search
- Published in Insights / Research, Search
Using Search as your Analytics Platform
Tuesday, 29 August 2006
Given the tremendous number of customers online and studies suggesting as many as 85% use Search, their activity can be monitored for insights on customer behavior, offline marketing effectiveness, brand awareness, product interest. Track impressions, click rates, conversion rates, etc. on groups of keywords to monitor how branded keywords perform against generic terms and keep
- Published in Analytics, Insights / Research, Search
How do you create an XML Sitemap?
Friday, 11 August 2006
Some argue that small websites should create their own; with the vast majority of tools available, automate and forget about it. In short, a Sitemap allows sites to maintain a list of all their pages for indexing. There are a number of available solutions for this with many listed for novices and experts at Google.You
- Published in Google, Natural Search / SEO, Search
Geo optimization in Paid Search
Friday, 11 August 2006
MSN Search is light years ahead of the other engines due to demographic and regional bid optimization. Different from targeting, MSN Search allows you to simply bid more or less aggressively to target profiles helping large brands reach all search users while appearing more prominently for key audiences. Consider: Geo targeting Brand A a national
- Published in Advertising, Local, Search
Where to get links
Wednesday, 05 July 2006
Site popularity and page rank are important SEO considerations. But where do you begin? What do you ask for from partners? To answer these questions, I’ve attempted to summarize, and prioritize, the links that you want: One way link in the body copy with targeted text from a highly relevant website One way authority link
- Published in Natural Search / SEO, Search
