Why the world needs SEOs (or – Google only works in an efficient market)
Tuesday, 30 October 2007
In our industry, we often opine two important considerations:Google’s algorithmThe Question (if you will) of an SEO Most significant to the first question is the process of SEO itself; our constant evaluation of how it works, methodology, success stories and failures. We question how the model works so as to effectively optimize a site to
- Published in Natural Search / SEO, Search
Traditional Marketers Don’t Get It
Thursday, 11 October 2007
- Published in Paid Search, Search
How Search Engines Work
Tuesday, 09 October 2007
About a week ago, Kosmix, one of the few emerging businesses doing anything significant in Search, announced the release of a search technology that gives them a significant advantage in the search space: the Kosmos File System. With all our talk of algorithms and indexes, I’m sure you realize that an engine isn’t as simple
- Published in Advertising, Search
Is Your Paid Seach Vendor Ignorant (or Incompetent)?
Thursday, 04 October 2007
Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that I want
- Published in Paid Search, Search, Vendors / Agencies
SEO Toolbox – Xinu
Tuesday, 18 September 2007
Just a quick post to let you know about a wonderful resource I’ve stumbled onto: Xinu is a brilliant mashup of valuable search optimization insights such as backlinks, page rank, social bookmark links, and pages indexed. The intuitive service includes links to each platform to investigate your site’s details, leaving only recommendations lacking; Xinu would
- Published in Analytics, Insights / Research, Natural Search / SEO