Integrate Search Marketing with Offline! (for cryin’ out loud!)
Tuesday, 09 September 2008
My heart bleeds with tears of sorrow at the discovery by iProspect and JupiterResearch that nearly half (45%) of search engine marketers do NOT integrate their search marketing efforts with offline channels. diable pensez-vous?!? (pardon my french) How can we be doing this when evidence consistently shows that a majority of searchers are driven to
- Published in Brand Marketing, Display Advertising, Paid Search, Search
3 Comments
The Library Analogy Takes Hold
Monday, 08 September 2008
The turn of the year brought us Christmas, New Years Eve, and one of my favorite favorite ideas: The Library Analogy. The premise is simple, the easiest way to explain SEO to someone unfamiliar with search engines, websites, or optimization, is to compare the practice to managing a library. I won’t go into the detail
- Published in Natural Search / SEO, Search
Social Search Networking
Friday, 05 September 2008
Full disclosure! This post completely violates the laws of link baiting, enticing industry leaders and bloggers to come to SEO’Brien just to see how/why I’ve linked to them; so to you I say! “hey there” I’m not doing that intentionally but had such a fantastic time with the folks at the Search Engine Strategies, WebmasterRadio
- Published in Conferences / Events, Fun, Search, Vendors / Agencies
Local Search Behind MTV Campus Daily Guides Reaches College Demographic
Tuesday, 26 August 2008
With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local