Search Archives - Page 10 of 24

Is the media helping or hurting our understanding of SEO?

Friday, 25 July 2008 by Paul O'Brien

CNET’s Stephen Shankland has written a thorough review of Microsoft’s BrowseRank, “Microsoft tries to one-up Google PageRank” but its this perspective that really tells the story. It’s maddening to see yet another naive or deliberately misleading article on an innovation in search ranking, that perpetuates persistent misunderstanding of how search works and what makes search

Published in Insights / Research, Search

2 Comments

The Top 10 SEO Myths (& Priorities)

Thursday, 03 July 2008 by Paul O'Brien

iMedia Connection, Associate Editor Michael Estrin has pulled together a must read SEO article with contributions from SEO Superstars, Kevin Ryan, Paul Bruemmer, Danny Sullivan, Aaron Wall, Shimon Sandler, and Google’s Adam Lasnik. The article reviews what I think everyone would agree are the most widely believed myths as well as the most important considerations

myth myths optimization optimize priorities Search search engine seo top 10

Published in Natural Search / SEO, Search

2 Comments

Google wins another title; overtakes Yahoo

Thursday, 15 May 2008 by Paul O'Brien

I’d bet you didn’t realize that for all the hype Google receives for having the greatest search share, Yahoo! still reigns supreme as the most used (trafficked) website. According to comScore latest numbers, Yahoo serves 33.6 billion page views per month easily eclipsing Google’s 28.7 billion. Traditional marketers (or, frankly, savvy marketers who recognize that

brand Google market share page views popularity search share share size volume Yahoo!

Published in Advertising, Search

2 Comments

Who’s at Ad:tech next week?

Friday, 11 April 2008 by Paul O'Brien

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one

ad tech ad tech sf ad:tech adtech sf Advertising conference interactive internet marketing online symposium

Published in Advertising, Conferences / Events, eCommerce, Insights / Research, Local, Search, Social Media

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Pop Labs Conversion Closing Rap

Sunday, 06 April 2008 by Paul O'Brien

Poetic Prophet, Chuck, a Pop Labs super star and viral marketing genius (though they deal in SEO and search marketing) is turning interactive marketing concepts into original music. Here, a rap about making the right choices in your online marketing campaigns to increase not only traffic but the conversions you get. I’m looking forward to

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Published in Fun, Paid Search, Vendors / Agencies

1 Comment

Online Marketing Heroes

Wednesday, 05 March 2008 by Paul O'Brien

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of

advertise Advertising guide heroes ideas internet leaders lessons marketing online Search seo tips tricks web

Published in Advertising, eCommerce, Insights / Research, Search, Social Media

9 Comments

Paid Clicks are Dead. Long Live Paid Clicks!

Wednesday, 27 February 2008 by Paul O'Brien

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society! I for

comscore Google paid clicks Paid Search revenue sem volume Yahoo!

Published in Advertising, Search

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