Category: Startups | Page 3

Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by SEO'Brien

Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you

Published in Advertising, Insights / Research, PR, Search, Social Media, Startups

20 Comments

The Disconnect Between Sales and Marketing

Wednesday, 24 July 2019 by SEO'Brien

This is a topic that really intrigues. In part, simply because it’s a VERY frequently discussed topic and considered issue. Check it out, from a simple Google Search: Why Marketing and Sales Don’t Get Along – From Grow and Convert Why Sales and Marketing Don’t Get Along – Via Harvard Business Review 3 Reasons B2B

marketing sales

Published in Advertising, Insights / Research, Search, Startups

8 Comments

Is ‘Blitzscaling’ Choking Innovation – And Wasting Money?

Thursday, 11 July 2019 by SEO'Brien

WIRED and Executive in Residence and faculty member at Columbia Business School, Leonard Sherman, published a great look today at the implication of substantial rounds of investment going into young companies. The idea behind the intent, known as Blitzscaling, is to fuel such innovations substantially enough that they can establish a global market share and

entrepreneurship growth venture capital

Published in Startups

18 Comments

Startup KPIs

Tuesday, 09 July 2019 by SEO'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

entrepreneurship key performance indicators kpis metrics startups

Published in Advertising, Analytics, Insights / Research, PR, Startups

7 Comments

What Startup Founders with No Technical Skills Do During Incubation

Friday, 05 July 2019 by SEO'Brien

I was inclined to put a brief Q&A in the experience where I mentor startups and founders, as I’m so frequently asked this that it’s certainly an FAQ. On further contemplation, this warrants an article. What do startups with no technical cofounders do during incubation? Seriously? It’s the most important work a venture does! The

entrepreneurship founders

Published in Featured, Startups

8 Comments

What Most Don’t Understand Becoming an Entrepreneur

Monday, 24 June 2019 by SEO'Brien

Becoming. That word. Entrepreneur is a personality trait Startup founder, business owner, inventor, executive… those are titles and roles someone can become. And they’re distinctly different things someone can become. Entrepreneur means you constantly see gaps in the market and move your own resources to create new opportunities. It’s a tendency you have, or don’t. And

entrepreneurs entrepreneurship mental health

Published in Startups

No Comments

The 5 Reasons Investors Pass on Startups

Monday, 10 June 2019 by SEO'Brien

Is it that simple? Let’s try… I’ve explored before HOW startups fail and article after article after article ponders why they fail. I hope we can agree on a simple fact that IF a startup is going to fail, investors would rather not be involved. Yes? So might it be as simple? Investors consider countless

funding investment investors venture capital

Published in Featured, Startups

24 Comments