Startups Archives - Page 2 of 42

Fixing Startups’ TAM/SAM/SOM: Why Your Market Slide Sucks

Wednesday, 08 October 2025 by Paul O'Brien

Every pitch deck has it. Every investor rolls their eyes at it. It’s that pastel-colored inverted pyramid labeled TAM, SAM, SOM, stuffed with fake numbers you copied from a McKinsey PDF you didn’t read. If your “market slide” claims your startup is chasing a $300 billion opportunity, congratulations, you just told investors you don’t know

Published in Insights / Research, Startups

14 Comments

How To vs. Experienced With: The Distinction of Startup or New Business

Monday, 06 October 2025 by Paul O'Brien

The opportunity isn’t that cities, chambers, and investors don’t support entrepreneurship, it’s that they have the chance to support the right kind in the right way. For decades, we’ve been celebrating every new idea in the same sandbox, mixing storefronts with startups, consultants with creators, and then wondering why only a few hold up when

economic development ecosystem development ecosystems new business startup

Published in Startup Ecosystems, Startups

31 Comments

How Marketing Got Rewritten by the Ignorant and Why Startups are Paying the Price

Monday, 29 September 2025 by Paul O'Brien

Having sat through a few events and cohort launches this past week, I keep hearing people refer to Marketing as Advertising and Promotion. A little history explains how we got into this mess and why advertising and promotion are merely two things you might do when marketing determines that you should and how. Go back

customer discovery customers growth leads marketing sales

Published in Advertising, Insights / Research, Startups

26 Comments

Stop Trying to Validate Your Startup Idea

Friday, 26 September 2025 by Paul O'Brien

I hope the headline brought you here with a bit of “WTF is he going to propose now?” But I was compelled to share this perspective when in the start of a host of new incubator cohorts, we’re talking about idea validation, and some brilliant observations were made by mentors. Startups love to talk about

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Published in Startups

42 Comments

Why Incubators Make You Practice the Pitch: Founder First Impressions Send the Loudest Message

Tuesday, 16 September 2025 by Paul O'Brien

With the fall season of cohorts starting, I’m reminded that most founders will be asking of advisors why there is so much emphasis on practicing the elevator pitch. In every cohort I’ve mentored, a founder invariably raises their hand and asks why so much time is spent on the 60 seconds, with a look in

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Published in Insights / Research, Startups

4 Comments

The Art of Coming Down the Mountain: Why Founders Must Master Recovery

Monday, 15 September 2025 by Paul O'Brien

Founders love the sprint. I do. The next release, the hackathons, pitch days, and product launches; we thrive on speed, the release, and feedback. We glorify the rush of deadlines, the late-night breakthroughs, the caffeine-fueled wins that light up LinkedIn. The problem is that we often confuse motion for momentum, and in doing so, neglect

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Published in Startups

2 Comments

“I’ll See It When I Believe It,” Entrepreneurs and Startup Investors Put Conviction Before Cash Flow

Thursday, 11 September 2025 by Paul O'Brien

That tired phrase has been responsible for more missed fortunes than bad timing or bad luck. It’s the refrain of cautious uncles, small-town bankers, and risk-averse executives who prefer their innovation the way they prefer their wine: aged, tested, bottled, and priced at a predictable markup. But in the world of entrepreneurship, that order of

angel investors belief funding mindset raising capital startup investors

Published in Insights / Research, Raising Capital

20 Comments