Google’s Pay-per-action Model Needs to Track Performance
Tuesday, 20 March 2007
The big news of the day seems to be Google’s Pay-per-action model with blogs citing the potential threat to the affiliate space this “new” advertising option presents (another from Search Engine Journal). For years, we’ve considered Adsense itself a (if not THE) threat to affiliates as a model in which publishers are merely paid for
- Published in Advertising, eCommerce
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Managing Microsoft Content Ads
Monday, 12 March 2007
adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google AdSense
- Published in Advertising, Search
Alleluia Floodlight
Friday, 05 January 2007
I neglected to point out in December that Doubleclick picked up an award for a technology worth your attention. During the fourth annual ASPY awards created by Aspen group to salute the best solutions from publishers and vendors, Doubleclick’s Floodlight tag was recognized “Best Technology Solution” I call it a container tag. Floodlight is a
- Published in eCommerce
5 reasons to love MSN Ad Labs
Friday, 06 October 2006
If you have not already, I encourage you to spend time with MSN Ad Labs https://adlab.microsoft.com This is the first practical application of using search as an analytics resource.Still in development, you’ll find many sites and keywords not yet indexed but the insights for those that are available are tremendous. Visit Demos Here’s a sampling
- Published in Advertising, Insights / Research, Search