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Startup KPIs

Tuesday, 09 July 2019 by
Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity
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Learning from Google Analytics in Workforce Development

Tuesday, 05 June 2018 by
Recently, Trevor Boehm, program Director at the Techstars Impact Accelerator and founder of Assemble, had me stand in a line.  Not just any line mind you, I stood in a line with the exceptional entrepreneurs of Impact Hub’s Workforce Development Accelerator. At one end of the line, those who felt “metrics” were of great importance in
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Startup Marketing Metrics that Matter

Wednesday, 25 November 2015 by
While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of
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Omniture Aquires Mercado – End to End Demand Engine in the Works

Monday, 20 October 2008 by
Last week, web site analytics engine Omniture agreed to acquire Mercado’s multi-channel retailer site search and merchandising businesses. Macy’s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and
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