Searchnomics and the WebGuild Search Engine Award
Tuesday, 12 June 2007
The WebGuild is a wonderful resource for search professionals with two blogs available to help you align search marketing considerations with user experience. They host Searchnomics where you’ll find me at the end of the month in Santa Clara, CA. Zvents is up for their Search Engine Website Award to recognize leadership, outstanding achievement, and
- Published in Conferences / Events, Fun, Search
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Modeling Search and User Behavior to Measure Campaign Performance
Wednesday, 30 May 2007
The concept of using behavior, namely search behavior, to understand user intent and awareness is difficult to grasp. In an industry in which focus groups and panels are the norm, the most alien of insights is that of the searcher but, consider, the ability to track the behavior of an immense audience actively seeking, evaluating,
- Published in Advertising, Insights / Research, Search
Google’s Top 100 Validates Search as a Gold Mine of Insight
Wednesday, 23 May 2007
Anyone still question that search behavior and trends are your greatest source of insight to customer awareness, interest, and demand? Google doesn’t. Tuesday, Trends released a feature displaying the most recent, dynamic 100 searches (excluding porn, weather, and popular websites & celebrities), replacing Google Zeitgeist and giving us insight to why Dancing with the Stars
- Published in Analytics, Insights / Research, Search
The Implications of Universal Search
Friday, 18 May 2007
I’m not going to spend much time on the news as any search marketer worth their salt should already be aware of Google’s Universal Search initiative. The goal, of course, is to aggregate results to one SERP presenting web results, videos, news, images, and other content in the same experience. Yesterday, Google took a step
- Published in Google, Natural Search / SEO, Search, Vertical Search
The Industry’s Nerve Center
Saturday, 28 April 2007
Though Peppered with rumor and negative PR, Google’s acquisition of DoubleClick remains, as far as I’m concerned, one of the most important, recent developments in online marketing. Stuart Frankel, President of Performics, responded quickly to speculation of a Performics dissolution with concise reassurance of their alignment with DoubleClick and Google and position as a leading
- Published in Google, Insights / Research, Paid Search, Search, Vendors / Agencies