The Library Analogy Takes Hold
Monday, 08 September 2008
The turn of the year brought us Christmas, New Years Eve, and one of my favorite favorite ideas: The Library Analogy. The premise is simple, the easiest way to explain SEO to someone unfamiliar with search engines, websites, or optimization, is to compare the practice to managing a library. I won’t go into the detail
- Published in Natural Search / SEO, Search
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Social Search Networking
Friday, 05 September 2008
Full disclosure! This post completely violates the laws of link baiting, enticing industry leaders and bloggers to come to SEO’Brien just to see how/why I’ve linked to them; so to you I say! “hey there” I’m not doing that intentionally but had such a fantastic time with the folks at the Search Engine Strategies, WebmasterRadio
- Published in Conferences / Events, Fun, Search, Vendors / Agencies
Local Search Behind MTV Campus Daily Guides Reaches College Demographic
Tuesday, 26 August 2008
With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local
Is the media helping or hurting our understanding of SEO?
Friday, 25 July 2008
CNET’s Stephen Shankland has written a thorough review of Microsoft’s BrowseRank, “Microsoft tries to one-up Google PageRank” but its this perspective that really tells the story. It’s maddening to see yet another naive or deliberately misleading article on an innovation in search ranking, that perpetuates persistent misunderstanding of how search works and what makes search
- Published in Insights / Research, Search
The Top 10 SEO Myths (& Priorities)
Thursday, 03 July 2008
iMedia Connection, Associate Editor Michael Estrin has pulled together a must read SEO article with contributions from SEO Superstars, Kevin Ryan, Paul Bruemmer, Danny Sullivan, Aaron Wall, Shimon Sandler, and Google’s Adam Lasnik. The article reviews what I think everyone would agree are the most widely believed myths as well as the most important considerations
- Published in Natural Search / SEO, Search
Pop Labs Conversion Closing Rap
Sunday, 06 April 2008
Poetic Prophet, Chuck, a Pop Labs super star and viral marketing genius (though they deal in SEO and search marketing) is turning interactive marketing concepts into original music. Here, a rap about making the right choices in your online marketing campaigns to increase not only traffic but the conversions you get. I’m looking forward to
- Published in Fun, Paid Search, Vendors / Agencies