The Startup Frontier Hidden in America’s Supply Chain
Thursday, 02 October 2025
Imagine a modest Ozarks town (once underestimated) emerging as a national hub for retail, supply chain, and CPG innovation. Now imagine that the parent company is actively relocating talent, building a new urban HQ, and doubling down on ecosystem development. That’s Bentonville; once pigeonholed as “Walmart’s little hometown,” now staking a claim as one of
- Published in Regional Development
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Bellevue, Washington: The Startup City Defining Its Shadow
Tuesday, 30 September 2025
Bellevue isn’t Seattle and that’s precisely the point. Too often, when people talk about the Pacific Northwest, Bellevue gets treated as an extension of Seattle. But Bellevue has its own history, its own culture, and critically, its own startup identity. Understanding this matters not just for Washington but for cities everywhere trying to grow deliberately,
- Published in Regional Development, Uncategorized
How Marketing Got Rewritten by the Ignorant and Why Startups are Paying the Price
Monday, 29 September 2025
Having sat through a few events and cohort launches this past week, I keep hearing people refer to Marketing as Advertising and Promotion. A little history explains how we got into this mess and why advertising and promotion are merely two things you might do when marketing determines that you should and how. Go back
- Published in Advertising, Insights / Research, Startups
Stop Trying to Validate Your Startup Idea
Friday, 26 September 2025
I hope the headline brought you here with a bit of “WTF is he going to propose now?” But I was compelled to share this perspective when in the start of a host of new incubator cohorts, we’re talking about idea validation, and some brilliant observations were made by mentors. Startups love to talk about
- Published in Startups
Why Most Accelerators Fail – And What Comes Next
Tuesday, 23 September 2025
On The Forge of the Unicorns with Michele Brissoni I’ve been in hundreds of cities working to support entrepreneurs and ecosystems. One thing I’ve seen over and over again, whether I’m in Boise, Bogotá, or Brussels, is this illusion that we can bootstrap startup economies by launching accelerators. We treat them like vending machines: plug
- Published in AI, Startup Ecosystems
Why Incubators Make You Practice the Pitch: Founder First Impressions Send the Loudest Message
Tuesday, 16 September 2025
With the fall season of cohorts starting, I’m reminded that most founders will be asking of advisors why there is so much emphasis on practicing the elevator pitch. In every cohort I’ve mentored, a founder invariably raises their hand and asks why so much time is spent on the 60 seconds, with a look in
- Published in Insights / Research, Startups
The Art of Coming Down the Mountain: Why Founders Must Master Recovery
Monday, 15 September 2025
Founders love the sprint. I do. The next release, the hackathons, pitch days, and product launches; we thrive on speed, the release, and feedback. We glorify the rush of deadlines, the late-night breakthroughs, the caffeine-fueled wins that light up LinkedIn. The problem is that we often confuse motion for momentum, and in doing so, neglect
- Published in Startups







