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Entrepreneur Year’s Resolutions!

Thursday, 02 January 2014 by Paul O'Brien

Stop celebrating and get back to work! No, that’s not #1. But, let’s start by recognizing that today’s economy requires that we constantly evolve; you can do that by working harder, or smarter. The way we work is changing, the way we go to market has changed, we’re constantly finding new ways to validate business,

Published in Startups

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The Only Thing You Need to Know About SEO

Friday, 27 December 2013 by Paul O'Brien

Austin, Texas is still an “SEO Community.” What do I mean by that? I’ve been in Austin three years now and the amount of time I spend advising startups why their desire to hire an SEO is misplaced, is astonishing. To this day, I’m introduced in social settings here as an SEO, clients refer to

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Published in Insights / Research, Natural Search / SEO, Search

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Funds, Family, Friends, Fitness, and Faith

Thursday, 26 December 2013 by Paul O'Brien

Nearing the end of 2013, and having had a bit of time to spend with family and some incredible friends, I’ve turned a few thoughts to the seemingly unattainable goal of balance. Entrepreneurs are flocking from Silicon Valley to places like Austin, seeking the dream the yin and yang between work and life. Known for

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Published in Insights / Research, Startups

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Real-Time Giving = Real-Time Marketing

Thursday, 12 December 2013 by Paul O'Brien

Not long ago, we explored here the idea of real-time marketing; simply, that marketers can and must react to the market in real time. An incredible gift, on the part of the Westjet Airlines, best captures the spirit of the season and the significance that real-time engagement with customers, can have. In a matter of

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Published in Social Media

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The Corporate Website is Dead: Content is King

Tuesday, 26 November 2013 by Paul O'Brien

Bob Barker, Austin based managing partner of 20/20 Outlook LLC, joins me as co-author in this exploration of the future of the corporate website. Drawing upon many years experience, as a senior executive in startups and billion dollar companies, Bob acts as a trusted advisor; converting CEO vision into executable strategies that accelerate growth. The

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Published in Advertising

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Evolve the Way You Work – The Role of Coworking Spaces, Incubators, and Accelerators

Tuesday, 19 November 2013 by Paul O'Brien

I recently had the honor of sharing the stage with Austin’s elite in the coworking community. Texas State University’s Spectrum program asked Kerry Rupp, CEO of DreamIt Ventures; Brandon Marker, Managing Director of Tech Stars Austin; Kevin Koym, Co-Founder of Tech Ranch; Ryan Field, Research and Information Manager at ATI; Stephen Frayser, Executive Director of STAR Park; Kris Looney, President of Emergent Technologies; Alex Smith, Longhorn Startup and Capital Factory

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Published in Economic Development, Startups

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Incubator, Accelerator, or Coworking – What’s the Difference?

Monday, 11 November 2013 by Paul O'Brien

Not long ago, the Austin Business Journal’s Chris Calnan explored the economic impact of business Incubators in Austin, remarking that the support system for nascent companies is stronger than ever thanks to the explosive impact of these resources. Interestingly, this growth follows on the heels of Austin’s explosion of coworking space, leading to a series

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Published in Startups

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