Google’s Pay-per-action Model Needs to Track Performance
Tuesday, 20 March 2007
The big news of the day seems to be Google’s Pay-per-action model with blogs citing the potential threat to the affiliate space this “new” advertising option presents (another from Search Engine Journal). For years, we’ve considered Adsense itself a (if not THE) threat to affiliates as a model in which publishers are merely paid for
- Published in Affiliate Marketing, Analytics, Display Advertising, Google
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New Google Base Attributes
Friday, 09 February 2007
My favorite CSE, Google Base (I still prefer “Froogle” don’t you?), has made a significant enhancement to the quality of their product engine with the addition of product attributes to the feed specifications. As I hope you know, Google Base allows stores to upload product feeds so that their audience can find, consider, and compare
- Published in Comparison Shopping, Google, Natural Search / SEO, Search, Vertical Search
Redesign News from AOL
Wednesday, 07 February 2007
Expected at the start of Q2 are a number of changes from the sleeping giant AOL. With over 100mm unique users, though not top internet portal nor media darling, AOL still has some tricks up its sleeve worth your attention (did you know that in Q4 AOL topped MSN on monthly uniques for the first
- Published in AOL, Comparison Shopping, Google, Natural Search / SEO, Paid Search, Search
Google Now Reports Links to your Site
Monday, 05 February 2007
Feel like I’ve been neglecting my blog? I do though my feelings are torn as I’ve been traveling (and will be again), making posts difficult; I hate leaving my blog unsupported but those Mai Tais sure alleviate the concerns! 😉 I’m back for a while with so many topics and ideas broiling in my head
- Published in Analytics, Google, Natural Search / SEO, Search
Google Bots and robots.txt
Saturday, 27 January 2007
Just a heads up that there is a an official statement from Google about your robots.txt file with a rarely discussed comment about how to disallow the spider from indexing sub-directories They will have a series of posts about how to manage access to your site and its pages so subscribe or come back here
- Published in Google, Natural Search / SEO, Search
It’s all about Search
Saturday, 27 January 2007
That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim. It’s ALL about Search Think about whether or not that is true for a moment and give
CometQuery better than Google? Really??
Monday, 18 December 2006
Digg has generated some buzz for new search engine CometQueary citing “CometQuery provides fast results with thumbnails, like as seen on Ask.com. We may have a simple homepage but we also have a lot of power” I say decide for yourself These days, new search engines with better algorithms, faster results, or improved features are