Industry Archives - Page 3 of 52

Marketing and Storytelling Manifest a Startup City

Friday, 23 August 2024 by Paul O'Brien

The explosive growth of specific cities throughout the world might be the best evidence of the impact of good old-fashioned marketing. Not advertising mind you, but marketing: understanding what you have, for whom, why they care, and delivering that to them. The last 25 years or so have witnessed the transformation of our world from

Published in Economic Development, Industry, Insights / Research, Startup Ecosystems

9 Comments

Media is Capital: Startup Success Starts with Story and Community

Wednesday, 03 July 2024 by Paul O'Brien

Possessing a compelling story outweighs merely having a brilliant idea so much so that media has become the new capital for burgeoning founders. The fundamental concept here is that media — encompassing storytelling, audience engagement, and community building, well beyond what you might consider it to mean in “the press” — serves as a powerful

Advertising audience community content entrepreneurship media news pr startups storytelling

Published in Social Media

7 Comments

Why Accelerators Fail Startup Founders

Thursday, 11 April 2024 by Paul O'Brien

Let’s take the two most distributed Startup Development Organizations in the world, and tease out what’s happening In a point of fact: overwhelming most Accelerators *fail* founders; but why? With such a bold assertion, let me properly set the stage by pointing out that when 90% or more of all startups fail rather quickly, it’s

accelerators economic development entrepreneurship incubators startup development organizations startups

Published in Featured, Industry, Insights / Research, Startup Ecosystems, Startups

25 Comments

The Creator Capital of the World

Monday, 11 September 2023 by Paul O'Brien

A significant shift is underway, explored by Kaya Yurieff with The Information, A Reckoning Arrives for Creator Economy Startups, “Two years ago, Dmitry Shapiro and Sean Thielen were so optimistic about the booming creator economy that they pivoted their startup to a new product: a simple tool called Koji that lets influencers more easily link to their online

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Published in Industry, Insights / Research, Regional Development, Startups

2 Comments

The Tweeters (and checkmarks online)

Friday, 28 April 2023 by Paul O'Brien

Now, the most important tweeters Had profiles with marksThe plain-profile tweeters had none but remarks. Those marks weren’t so big. They were really so small.You might think such a thing wouldn’t matter at all. But because they had marks, all the mark-profiled tweetersWould tweet, “We’re the best tweeters here, you know that we’re real!”With their keys

facebook Social Media social networks truth twitter

Published in Fun, Social Media

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Uncovering Austin FinTech as an Ecosystem

Thursday, 13 April 2023 by Paul O'Brien

I have a confession to get off my chest. In my work through Austin, I’ve long celebrated and promoted the maturing of Austin’s startup ecosystem by illuminating that we’re starting to specialize and move beyond downtown; that, as the most effective startup ecosystems do, the city of Austin isn’t generically “tech” and shouldn’t be considered

austin banking entrepreneurship finance fintech innovation texas

Published in FinTech, Industry, Texas Startups

10 Comments

Developing Austin’s Startup Ecosystem

Tuesday, 28 February 2023 by Paul O'Brien

Regional culture, history, and infrastructure are the qualities of a region of the world that drives innovation, jobs, and economic development because technology is ultimately about people and their potential. A really a wonderful article about Austin in The New Yorker sparked a series of wonderful discussions of the past and present of the Austin