Search Engine Optimization : Part 2 : Popularity (Page Rank or PageRank)
Thursday, 26 October 2006
Last week I brought you part one, “Accessibility” of our detailed SEO strategy. Without question, I’d argue your second focus should be on a Google concept called Page Rank.Simply put, Page Rank is popularity. Yes, it is sad but true, websites play the same game for visibility that we played in high school; popularity is
- Published in Google, Natural Search / SEO, Search
1 Comment
Small Businesses Rejoice!
Monday, 23 October 2006
From time to time I’ve waned from search engine marketing and optimization to comparison shopping. In truth, Comparison Shopping Engine management should be as much a part of your search strategy as Yahoo, Google, MSN, and Ask. It is with great pleasure I share with you a new solution (still in beta) designed for that
- Published in Comparison Shopping, Vendors / Agencies
Google Site Optimizer
Friday, 20 October 2006
I’m of the believe that you have to take Google’s tools for more than their face value. They claim, for example, that they don’t use Google Analytics to peer into website performance because of privacy, in a way, I hope they do leverage the data from Analytics. What better way to evaluate the value of
- Published in Analytics, Google, Insights / Research
Search Engine Optimization : Part 1 : Accessibility
Monday, 16 October 2006
Too often, web designers view search engine optimization (SEO) as an after thought; they pass it off to Marketing or IT responsibilities leaving their role to user experience, aesthetic design, and navigation. In some cases, they have good reason as search engine optimizers often pollute search engine results with spam, making it harder to find
- Published in Natural Search / SEO, Search
The blogger bandwagon – Google buys YouTube
Monday, 09 October 2006
Google Inc. (NASDAQ: GOOG) has agreed to acquire YouTube, the consumer media company where people watch and share original videos through a Web experience, for $1.65 billion in a stock-for-stock transaction. YouTube will operate independently to preserve its successful brand and passionate community.I feel like this is the only news today. Have you read the
- Published in Brand Marketing, Google
5 reasons to love MSN Ad Labs
Friday, 06 October 2006
If you have not already, I encourage you to spend time with MSN Ad Labs https://adlab.microsoft.com This is the first practical application of using search as an analytics resource.Still in development, you’ll find many sites and keywords not yet indexed but the insights for those that are available are tremendous. Visit Demos Here’s a sampling
- Published in Advertising, Insights / Research, Search
No excuses now – Google launches Google Base Store Connector
Thursday, 05 October 2006
e-commerce folks, I’ve hopefully sold you now on how to manage your feeds, extend their value, and optimize the content. You need to be on Google now. If you haven’t heard yet, Froogle is being replaced by Google Base If you don’t know yet, Google Base is free distribution of your Store’s catalog in essentially
- Published in Comparison Shopping, Google