Why You Need A Blog
Thursday, 13 March 2008
by Paul O'Brien
I’ve had a dozen folks ask me about blogs since only the first of the year so here’s an episode from CommonCraft Productions, allowing me to, once again, cop out on a real post (I promise I won’t make it a habit) The CommonCraft Show has found a niche with these unique videos providing brief
- Published in Blogs & Blogging
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Online Marketing Heroes
Wednesday, 05 March 2008
by Paul O'Brien
Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum of
- Published in Advertising, eCommerce, Insights / Research, Search, Social Media
Universal Search by Vertical
Wednesday, 30 January 2008
by Paul O'Brien
Can I take a moment and violate what is perhaps one of the more pervasive of the seven deadly sins? I recently had the honor of playing a role (albeit a bit part) in the release of the first blended vertical search technology. Monday, time based local search engine Zvents released Federated Local Search blending
- Published in Search, Social Media
Easily Add Video to your Site – Google Adsense Links to YouTube
Saturday, 05 January 2008
by Paul O'Brien
This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site. “A new way to enrich your site
- Published in Advertising, Social Media
Web 2.0 Bubble Burst Video – Billy Joel Parody of We Didn’t Start the Fire
Thursday, 13 December 2007
by Paul O'Brien
Let’s get going again with some great entertainment: This hilarious YouTube video, pulled due to copyright violations, has resurfaced through time killer tv. Scratch that I have no idea if it resurfaced through time killer tv or was reposted from there on YouTube; I suppose that is a testament to the significance of YouTube as
- Published in Social Media, Surplus
Social Networks Make Poor Advertising Bedfellows
Wednesday, 21 November 2007
by Paul O'Brien
Things aren’t looking good for social networks. The bandwagon web platform which has everyone starting a new company has proven effective in attracting an audience yet, to add insult to injury (I think it is safe to say Friendster and MySpace have proven retention a challenge – the injury), it seems monetization is still out
- Published in Display Advertising, Social Media
Kickstart social networking with Ya-huh?
Tuesday, 06 November 2007
by Paul O'Brien
An odd choice for the name of Yahoo’s next social network. Certainly, I applaud Yahoo’s effort as the internet brand which years ago should have defined social networking by simply adding connectivity between its users. Today they launch Kickstart, a clear shot at the origin of Facebook, targeting college students and alumni. If ever there
- Published in Social Media