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Thursday, 08 January 2009
by Paul O'Brien
Well I have spent the better part of the holiday designing and wrapping up a new site. Interpreting my blog’s title, you might imagine my last name to be O’Brien, that is unless you make the mistake of interpreting my name as Brian with the SEO… you get the idea. To be sure, I am
- Published in Social Media
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Levis Tops themselves with Viral Video
Friday, 19 December 2008
by Paul O'Brien
Leave it to Levis to come up with a better video the day after I post their previous attempt in my “best of” picks for ’08. Nice work! Careful with this one though, it makes you cringe a bit. I’m all the more impressed if this is the work of Wieden + Kennedy who has
- Published in Brand Marketing, Social Media, Vendors / Agencies
Best Viral Marketing Videos of 2008 – or – How to Succeed in Viral Marketing Without Really Trying
Friday, 19 December 2008
by Paul O'Brien
Yesterday’s contemplation of “Viral Marketing” led me on an exploration of the best and worst our industry had to offer this year. Here are some thoughts on best practices. Levis How do we know this for Levis? Nothing more than the classic patch on the back. One of my favorites. Be careful of the source
- Published in Brand Marketing, Social Media
Easier way to love Twitter and Facebook
Thursday, 18 December 2008
by Paul O'Brien
…. If you are anything like me, you have dozens or hundreds of active bloggers that you like to follow. Combined with friends and family, coworkers, and witty peers, you can quickly find yourself under a mountain of updates, pokes, and tweets. Worse case, you become overwhelmed and abandon the platforms entirely. Dozens of twitter
- Published in Social Media
It isn’t SEO, it’s Performance Architecture
Thursday, 18 December 2008
by Paul O'Brien
On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described
- Published in Advertising, eCommerce, Search, Social Media
Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be
Tuesday, 11 November 2008
by Paul O'Brien
WordPress – The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors: Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger. The WordPress platform provided by wordpress.org: The downloadable version of WordPress
- Published in Blogs & Blogging, Insights / Research, Vendors / Agencies
Do you Send your Traffic Away?
Friday, 07 November 2008
by Paul O'Brien
An interesting question was recently asked of me, “do you have a Facebook group for you business and do you send people from your site to the Facebook group?” Personally, Facebook is fantastic for creating a community, separate from your site and brand. In much the same way that there is, perhaps, no better recruiting
- Published in Insights / Research, Social Media