Online Shopping Expectations This Holiday
Friday, 26 September 2008
by Paul O'Brien
eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options at a minimum. Surprisingly, according to a survey by Retail
- Published in Advertising, eCommerce, Insights / Research, Local, Search, Social Media
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The Definitive Online Marketing Conferences List
Monday, 15 September 2008
by Paul O'Brien
One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a
- Published in Advertising, AI, Conferences / Events, eCommerce, Insights / Research, Local, Mobile, Search, Social Media
Tackling Twitter Today Too
Wednesday, 10 September 2008
by Paul O'Brien
Coincidence? I think not. The day after I start Twitting, Molecular’s Steve Mulder (no relation) gives us a great brief of the 5 tips for using Twitter to market with this emerging communications channel. Listen and Learn – This is a brilliant opportunity I hadn’t even realized was possible Publish valuable news and information –
- Published in Advertising, Conferences / Events, Social Media
Testing Twitter Twits ‘Twixt Tiring Tribulations
Tuesday, 09 September 2008
by Paul O'Brien
- Published in Social Media
Chat with Online Marketing Heroes Author Michael Miller
Monday, 08 September 2008
by Paul O'Brien
Book your calendar, next Wednesday morning (11 CST) to, effectively, hear from 25 of the most successful online marketing gurus in the business. Put this link on your calendar. No, we won’t all be on the air but Online Marketing Heroes author Michael Miller will be and it is a unique opportunity to talk with
- Published in Advertising, eCommerce, Insights / Research, Local, Search, Social Media
Marketing with Online Video
Tuesday, 02 September 2008
by Paul O'Brien
Creating a viral video that conquers YouTube isn’t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass
- Published in Advertising, Social Media
OB for P!
Thursday, 28 August 2008
by Paul O'Brien
The Democratic National Convention has certainly kept me busy!! Don’t misunderstand me, not because I’m at the convention, or even in Denver, it has just been a busy week…. I plan to announce my Vice Presidential running mate in early 2009. Preferably someone with viral marketing experience.
- Published in Social Media, Surplus
